Closed revenue, not pipeline stages
Rank channels by the revenue they closed rather than the opportunities they created.
For Cloud & Infrastructure Providers
Which channels produced paying, expanding accounts?
Match paid accounts and the consumption revenue they generate over quarters to the campaigns that produced the signup.
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The blind spot
What's actually happening
Free tiers and self-serve signups make top-of-funnel look extraordinary. Paid consumption is a different population, and dashboards cannot connect the two.
Cycles longer than any attribution window
A contract signed four quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; unmatched revenue is shown, never redistributed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $3,500,000
Attributed to a channel $1,855,000 53% of revenue
Average deal $2,780
Match rate 74%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 214 | $595,000 | |
| Content & SEO | 301 | $840,000 | |
| Developer events | 152 | $420,000 | |
| Direct / Unknown | 589 | $1,645,000 |
Consumption grows for years after the signup
An account that starts at $90 a month can be at $18,000 a month three years later. Attribution that stops at the first invoice describes almost none of the value a channel produced.
Because the match is on the account, every later month of consumption credits the original channel — which is the only ranking that reflects how infrastructure businesses actually compound.
Developer channels look unmeasurable and are not
Documentation, open-source presence, conference talks and community programmes drive a large share of adoption and are defended almost entirely on faith.
Any list with contact details — event registrations, newsletter signups, community sign-ups — is a source file. Ranked on consumption revenue, these channels frequently outperform paid search by a wide margin, which is worth being able to prove.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What cloud & infrastructure providers usually push back on
We have an enormous free tier.
Which is why paid consumption is the measure. Free accounts appear as unmatched leads and cost nothing against your allowance.
Our revenue is usage-based and volatile.
Export monthly consumption; later revenue keeps crediting the channel that produced the account.
Our customers are worldwide.
Currency and phone country are set per dataset, so a mixed international file is handled correctly.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most cloud & infrastructure providers land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions cloud & infrastructure providers ask
Paid accounts or consumption revenue: an account contact email, the amount, and a date.
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