Export two files
Your closed sales from the CRM or POS, and your leads or calls from the ad platforms — or from a call tracker you already run. Any column layout works.
Revenue attribution for phone & offline sales
Prove which revenue your ads actually closed.
Match your closed-sales export against your ad and call data — on phone number and email — and see what each channel really earned. No tracking scripts, no dynamic numbers. Two files and an answer.
No card required Your data stays yours Cancel anytime
Meridian Group Aug 2026
Revenue traced to a channel
$302,400 72.0% of $420,000 closed
Google Ads $155,400 · 96 sales
Instagram Ads $67,200 · 54 sales
TikTok Ads $42,000 · 34 sales
Email marketing $37,800 · 28 sales
Direct / Unknown $117,600 · 80 sales
Shown, never shared out across the channels above.
Credits revenue to the channels you already buy
- Google Ads
- Meta Ads
- TikTok
- Reddit Ads
- YouTube Ads
- Microsoft Ads (Bing)
- Display & Video 360
- Amazon DSP
- Pinterest Ads
- Snapchat Ads
- X (Twitter) Ads
- Spotify Ads
- Taboola
- StackAdapt
- Rakuten Ads
- Email marketing
- SMS
- Affiliates
Reads the exports you already have InvocaCallRailCallTrackingMetricsHubSpotSalesforceYour CRM or POSAny CSV
The blind spot
Your ad platforms count clicks. Your CRM counts revenue. Nothing joins them.
Ads make the phone ring, and the deal closes days later — on a call, in the CRM, at the counter. The money lands in one export and the source in another.
The usual fix is call-tracking software you install, configure and keep paying for. CloseRev reconciles the exports you already have.
The ad platform says 1,412 clicks · 310 calls
The CRM says 292 closed · $420,000
CloseRev joins them 212 matched · $302,400 attributed
- Google Ads closed 51% of every dollar we could trace
- TikTok brings your smallest deals — $1,235 average
How it works
From two exports to attributed revenue in minutes.
We match on phone and email
Phone numbers are normalized to the international standard and emails are canonicalized, so the same person matches however each system wrote them down.
See revenue by channel
Attributed revenue, match rate and average deal for every channel — saved each month, so the picture compounds instead of resetting.
What you get
Attribution without the installation.
Nothing to install
No tracking numbers, no site scripts, no pixel to maintain. If you can export a CSV, you can attribute revenue today.
Numbers you can defend
Every match shows both records and why they matched. Confirm or reject any of them and the totals recalculate instantly.
Works with tools you already pay for
Running Invoca, CallRail or CallTrackingMetrics? We read their exports. CloseRev sits on top of your stack instead of replacing it.
Every channel, not just search
Search, social, video, retail media, programmatic and native: Google and Microsoft Ads, Meta, TikTok, YouTube, LinkedIn, Reddit, Pinterest, Snapchat, X, Spotify, Amazon DSP, DV360, Taboola, StackAdapt and Rakuten — plus SMS, affiliates and your email marketing. If it produced a lead with a phone number or an email, it can earn credit.
Built for month over month
Each import is saved as a period, so you can compare this month to last and watch a channel's real return move.
Private by design
Encrypted, isolated per workspace, deletable in one click. GDPR, CCPA and PIPEDA ready.
The dashboard
The answer, on one screen.
Revenue by channel is the first cut. Open a channel to see which campaign did the work, or cut the same total by product, location or deal size — every number tracing back to a specific matched sale.
Revenue by channel
Sales we could not tie to a source stay in Direct / Unknown rather than being spread across channels.
Channel Sales Revenue Share Avg deal Google Ads 96 $155,400 37% $1,619Instagram Ads 54 $67,200 16% $1,244TikTok Ads 34 $42,000 10% $1,235Email marketing 28 $37,800 9% $1,350Direct / Unknown 80 $117,600 28% $1,470
Built for how you sell
The same reconciliation, in your industry's language.
115 pages covering how attribution actually works where the deal closes on a call, at a counter or months after the click.
Agencies Prove client ROI at renewal Dentists Implants, ortho and cosmetic Medical clinics Consultation to treatment Home services HVAC, roofing and plumbing Auto dealers Sold units and real gross Law firms Signed, fee-earning matters Ecommerce Online plus phone orders Real estate Enquiry through to closing All 115 industries Every page with its own worked example
What changes
The number that ends the argument.
Every marketing team already knows which channel it believes in. Very few can prove it to the person holding the budget — and that gap is where spend gets cut, defended badly, or left on a channel that stopped working two quarters ago.
Before"We generated 400 leads." With CloseRev"This channel closed $186,400 last quarter."
Ask for more budget with evidence
The first invites a debate. The second comes with a reconciliation against your own sales export. The teams that get the next increase approved are the ones asking with a number finance already trusts.
Before"I think this one isn’t working." With CloseRev"It closed 4% of traced revenue on 19% of spend."
Cut the channel that stopped paying
Nobody argues with a channel that is quietly losing money once the loss has a figure beside it. Without one, the decision waits for a quarter nobody wants to lose.
Before"Attribution says Facebook, sales says referrals." With CloseRev"Both, and here is which sale went where."
End the meeting where the two numbers disagree
Every match traces to a specific closed sale, so the argument stops being about whose report is right and starts being about what to do next.
Why you can trust the numbers
No black box. No invented attribution.
Three rules the engine cannot break, because they are the whole reason the tool is worth paying for.
Only high-confidence matches count
An exact email or phone match attributes revenue automatically. Anything weaker is flagged for your review.
Every match is auditable
See both records side by side and why they matched. Confirm or reject any of them and the totals recompute instantly.
Unmatched stays unmatched
Sales we can't tie to a source land in a clear Direct / Unknown bucket, shown rather than shared out.
Pricing
Premium attribution. Flat pricing.
One clear price — no tracking numbers, no minutes, no overage bills. Annual billing is two months free.
Starter $49/mo A single business getting started 500 records / month
Growth Most chosen $199/mo A business scaling ad spend 5,000 records / month
Enterprise $499/mo One business closing at volume 25,000 records / month
Agency $799/mo Reporting on many clients at once 25,000 records / month
Every plan includes phone and email matching with confidence tiers, the full audit trail, and CSV export. Compare plans in full →
$155,400 · 96 sales $42,000 · up 67% 212 matched · 72% traced
Start today
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.