Delivered units and gross
Rank channels by vehicles delivered and gross earned, not by leads claimed.
For Auto Dealers
Which ads delivered units?
Match delivered vehicles and front-end gross to the calls, forms and ads that produced them.
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Auto Dealers workspace August 2026
Revenue traced to a channel
$429,000 66% of $650,000 paid
- Google Ads $188,500 · 29%
- Listing sites $156,000 · 24%
- Meta Ads $84,500 · 13%
- Direct / Unknown $221,000 · 34%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadAug 14 · (•••) •••-0134
Closed sale · Aug 27$3,090
Matched · high confidence
The blind spot
What's actually happening
Third-party listing sites, your own site, Meta and Google all claim the same buyer. Everyone's report says they produced the lead, and the sum of the claims is several times the number of cars you actually sold.
What you get
Built for Auto Dealers.
Sits over your existing stack
Your DMS export and your lead exports. Nothing to install, no vendor to swap.
Claims you can check
Only exact matches count automatically, so a listing site cannot claim a buyer it never sent.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$650,000paid revenue
Attributed to a channel$429,00066% of revenue
Average deal$3,090per paid sale
Match rate73%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 62 | $188,500 | 29% | |
| Listing sites | 51 | $156,000 | 24% | |
| Meta Ads | 29 | $84,500 | 13% | |
| Direct / Unknown | 68 | $221,000 | 34% |
01
Everyone claims the same buyer
A shopper visits three listing sites, clicks a Meta ad, searches your dealership by name, then calls. Every one of those platforms reports the lead. Add up what your vendors claim and you have sold each car two or three times over.
The only arbiter is your DMS: which of those shoppers actually took delivery, and what the gross was. Matching that against the lead exports gives one number per channel that sums to the units you really sold, which is the report that makes a vendor conversation short.
02
Phone-up and walk-in are not the same as untracked
A large share of dealership sales still start with a phone call or a walk-in, and those are exactly the buyers that click attribution cannot see. Treating them as untracked and ignoring them means ignoring most of the store.
Matching on the customer's phone number or email catches the phone-up who saw an ad three weeks earlier. What genuinely cannot be traced stays in Direct / Unknown rather than being spread across the paid channels, so the paid numbers keep meaning something.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Auto Dealers.
They say
Our DMS export is enormous.
We say
Only delivered units matter, and only a contact detail, an amount and a date on each. Most stores export a few hundred rows a month, which is well inside a standard plan.
They say
The listing sites will dispute this.
We say
They usually do, and that is the point of only counting exact matches. A claim that a buyer came from a listing site is checkable against whether that buyer's phone number appears in that site's own lead export.
They say
We sell to a lot of repeat customers.
We say
Repeat and referral business shows as Direct / Unknown, which is honest. It is a genuinely large share for most stores and worth measuring rather than hiding inside a paid channel.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most franchise and independent dealerships land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Auto Dealers.
Anything else? Talk to us — a person answers, usually the same day.
Delivered units: customer phone or email, front-end gross or total, and the delivery date. CDK, Reynolds, Dealertrack and similar all produce this.
Yes — include a type column and the report breaks down by it. The channel mix is usually quite different between them.
No. It sits on top of exports from what you already run and does one thing: tie delivered units back to the channel that produced them.
Include a rooftop column for a breakdown, or run a separate workspace per rooftop if you want the data genuinely isolated.
Export whichever figure you want the report to rank on. Most stores use front-end gross; total gross works the same way.
No. If you already use them their export is one of the two files.
Yes, and for a dealership that is usually the most convincing test — run last month and see whether the channel ranking matches what your vendors told you.
Delivered-unit rows analysed in a calendar month. Lead rows do not count.
Nearby
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