Fees, not enquiries
Rank channels by fees earned, so one signed matter outweighs fifty enquiries that went nowhere.
For Law Firms
Which ads produced cases you actually signed?
Match signed, fee-earning matters to the calls and ads that produced them — including the ones that settled a year later.
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Law Firms workspace Q3 2026
Fees traced to a channel
$396,000 66% of $600,000 paid
- Google Ads $312,000 · 52%
- Meta Ads $54,000 · 9%
- Email marketing $30,000 · 5%
- Direct / Unknown $204,000 · 34%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadQ3 2026 14 · (•••) •••-0134
Closed sale · Q3 2026 27$14,600
Matched · high confidence
The blind spot
What's actually happening
Legal clicks are among the most expensive in advertising, and most enquiries are not cases. Spending decisions made on enquiry volume in this market are expensive mistakes.
What you get
Built for Law Firms.
Cases that settle much later
A matter signed in January and settled the following year still matches the ad that produced the call.
Numbers that survive a partner meeting
Only exact matches count automatically; anything weaker is flagged rather than quietly included.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$600,000paid fees
Attributed to a channel$396,00066% of revenue
Average deal$14,600per paid sale
Match rate69%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 18 | $312,000 | 52% | |
| Meta Ads | 6 | $54,000 | 9% | |
| Email marketing | 3 | $30,000 | 5% | |
| Direct / Unknown | 14 | $204,000 | 34% |
01
The most expensive clicks in advertising, bought on the wrong number
Personal injury keywords are among the costliest in Google Ads. At those prices, the difference between a channel that produces enquiries and a channel that produces signed matters is the difference between a profitable practice and an expensive one.
Enquiry volume is the number that is easy to get and easy to act on, and it is almost uncorrelated with fees. One signed matter can be worth more than a hundred enquiries from a channel that attracts people looking for free advice.
02
Fee realisation happens long after the click
A matter signed in January may not resolve until the following year. No cookie survives that, and no ad platform will still be attributing it. The consequence is that the campaigns producing your best work look like your worst, because their results have not landed yet.
Matching on the client rather than the session means the fee is credited to the ad that produced the original call whenever it arrives. It also means you can run the analysis over a completed period — last year's matters against last year's spend — which is the only honest way to evaluate a practice area with a long tail.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Law Firms.
They say
Client confidentiality.
We say
The match needs a phone number or email, an amount and a date. No matter details, no notes, no case type unless you want the breakdown. Data is isolated per workspace, encrypted, deletable in one click, and covered by a DPA.
They say
Our fees arrive irregularly.
We say
That suits this better than it suits click attribution. Because you choose the date range and the match does not expire, you can report on fees received in a period regardless of when the case began.
They say
A lot of our work is referral.
We say
It will show as Direct / Unknown, which is the honest answer and a useful one — knowing that referral is 34% of fees is itself a finding, and one that is destroyed by any tool that spreads unmatched revenue across paid channels.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most personal injury, family and defence practices buying ads land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Most popular
Growth
A business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Law Firms.
Anything else? Talk to us — a person answers, usually the same day.
Signed or fee-earning matters: a client phone number or email, the fee amount, and a date. Clio, MyCase, Smokeball and similar all export this.
Yes — include a matter-type column. Practice areas have very different economics, and a channel that works for family law may do nothing for defence.
There is no attribution window. A fee received two years after the enquiry still matches the record that produced it, provided both are in the data you upload.
Encrypted in transit and at rest, isolated per workspace, deletable in one click, and we act as a processor with a DPA. Only a contact detail, an amount and a date are needed.
No. If you already use them, their export is the second file.
Yes. Nothing had to be installed at the time, which is what makes a retroactive review of a long-tail practice area possible at all.
It appears as an unmatched lead and costs nothing against your record limit — only sales rows count.
Yes, invited to your workspace or from their own Agency account.
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