Procedure value, not consult count
Rank channels by what was billed, so a channel producing few large procedures wins properly.
For Cosmetic Surgery
Which ads produced procedures, not consultations?
Match completed, paid procedures to the enquiries and ads that produced them — including the ones booked six months after the first consultation.
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The blind spot
What's actually happening
Consultations are easy to generate and most do not convert. A rhinoplasty and a filler appointment arrive through the same ad and differ by a factor of twenty in value.
Long deliberation is normal
A consultation in March booked in September still traces to the ad that produced it.
Minimal data required
A contact detail, an amount and a date. No clinical or procedure detail needed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Q3 2026
Total revenue $540,000
Attributed to a channel $361,800 67% of revenue
Average deal $3,530
Match rate 73%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Meta Ads | 52 | $167,400 | |
| Google Ads | 38 | $145,800 | |
| Email marketing | 14 | $48,600 | |
| Direct / Unknown | 49 | $178,200 |
The consultation is not the conversion
Cosmetic surgery marketing is measured on consultation bookings because that is what the website produces. Most consultations do not proceed, conversion differs enormously by channel, and procedure values differ more.
Ranking by billed procedure separates the channel that fills a consultation diary from the channel that fills an operating list. They are frequently not the same, and the gap is widest for the highest-value procedures.
Deliberation outlives any attribution window
An elective surgical decision is discussed with a partner, saved for, and scheduled around work and recovery. Six months between first enquiry and surgery is ordinary.
Because matching is on the patient rather than a browser session, the September procedure is credited to the March ad. It also means a season that has already closed can be analysed properly, which is how you find out whether last year's campaign actually paid.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What cosmetic surgery usually push back on
Our patients research for months before booking.
Which is exactly the case click attribution loses. There is no window here — a procedure matches the enquiry that produced it whenever it lands, provided both are in the data you upload.
We cannot share clinical information.
You should not. The match needs a contact detail, an amount and a date. No procedure codes, no notes, no images.
A third of ours will be word of mouth.
Then it belongs in Direct / Unknown rather than inflating a paid channel. In this segment referral is genuinely large and worth measuring on its own terms.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most cosmetic surgery land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions cosmetic surgery ask
Completed, paid procedures: a patient phone number or email, the amount, and the date. Nothing clinical.
Stop guessing which ads pay off.
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