Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Electricians
Which channels produced booked electrical work?
Match completed jobs and their revenue to the calls and campaigns that produced them, from a $140 outlet to a $22,000 service upgrade.
No card required · Nothing to install · Cancel anytime
The blind spot
What's actually happening
A service call and a panel upgrade cost the same to acquire and differ by two orders of magnitude in revenue. Cost-per-call cannot see that.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $450,000
Attributed to a channel $265,500 59% of revenue
Average deal $855
Match rate 80%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 164 | $139,500 | |
| Local service ads | 122 | $103,500 | |
| Meta Ads | 26 | $22,500 | |
| Direct / Unknown | 218 | $184,500 |
Job value varies more than any other input you control
Two channels producing calls at $60 each are not equivalent if one fills the diary with small repairs and the other with panel upgrades, EV chargers and generator installs.
Ranking on completed job revenue is the correction, and it usually reveals that the channel with the highest cost per call has the lowest cost per dollar earned.
Commercial work has entirely different economics
A commercial account can be worth a hundred residential calls and arrives through completely different channels — often a referral or a bid list rather than search.
A job-type column splits the report so residential and commercial are ranked separately, and referral lists can be uploaded as source files so the commercial side is measurable at all.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What electricians usually push back on
Our jobs range from tiny to enormous.
Which is why revenue rather than job count is the ranking. Export the total and the comparison is meaningful.
We do both residential and commercial.
Add a job-type column and the report splits, because the two do not share economics.
We use a scheduling app, not a CRM.
If it exports completed jobs to CSV, that is enough.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions electricians ask
Completed jobs: a customer email or phone, the total, and a date.
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
Start free