Billed episodes, not enquiries
Rank channels by the episodes actually completed and billed.
For Hospital Networks
Which channels filled the service lines?
Match completed, billed episodes to the enquiries and campaigns that produced them — by service line and by site.
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The blind spot
What's actually happening
Service-line marketing is measured on appointment requests, which are cheap, plentiful and mostly unrelated to the high-value episodes that fund the system.
By site and by service line
A channel that works for orthopaedics in one city may do nothing for cardiology in another.
Minimal data required
A contact detail, an amount and a date. No clinical information, ever.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $3,500,000
Attributed to a channel $1,715,000 49% of revenue
Average deal $4,400
Match rate 61%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 214 | $1,015,000 | |
| Meta Ads | 118 | $420,000 | |
| Email marketing | 79 | $280,000 | |
| Direct / Unknown | 402 | $1,785,000 |
Referral is most of the volume, and it should look like it
In a health system the majority of episodes arrive by physician referral, insurance network, or proximity — not by advertising. Any tool reporting a high attributed share for a hospital is redistributing that volume, and the resulting numbers cannot support a budget decision.
A large Direct / Unknown bucket is the correct answer here, and seeing its true size is what makes the attributed portion meaningful. The question worth answering is not what share advertising produced, but which service lines and sites it moved.
Service line and site are the only useful cuts
System-wide attribution averages away everything that matters. Orthopaedics, cardiology, maternity and imaging have entirely different economics, different audiences and different competition, and a channel that works for one may do nothing for another.
Including a service-line and site column turns one uninformative number into the comparison the marketing team actually needs — and the one a service-line director will act on.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What hospital networks usually push back on
We cannot share patient data.
The match needs a contact detail, an amount and a date. No diagnosis, no procedure code, no clinical note, and those should never be in the export. Data is encrypted, isolated per workspace and deletable in one click.
Is this HIPAA compliant?
We are a Canadian company, do not offer a BAA, and should not be treated as a business associate. Keeping the export to contact detail, amount and date is what makes that a non-issue rather than a risk — and the match genuinely does not need more.
Most of our volume is referral.
Then Direct / Unknown will be large, which is the honest answer. A vendor reporting otherwise for a hospital is redistributing that volume across your paid channels.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most hospital networks land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions hospital networks ask
Completed, billed episodes: a patient contact email or phone, the billed amount, and the date. Nothing clinical.
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