A workspace per client
Each client's data stays isolated, with its own record allowance and its own retention window.
For Media Buying Agencies
Buy against closed revenue instead of platform conversions
Reconcile every platform's self-reported conversions against the client's actual sales export, and optimise on what survives.
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The blind spot
What's actually happening
Every platform grades its own homework, and the totals across them exceed the client's real sales. Optimising to those numbers spends real money against invented credit.
Revenue, not lead counts
Rank every channel by the revenue it closed, so a renewal conversation starts from the accounts.
Numbers the client can check
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $1,400,000
Attributed to a channel $896,000 64% of revenue
Average deal $1,750
Match rate 69%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Meta Ads | 238 | $406,000 | |
| Google Ads | 197 | $336,000 | |
| TikTok Ads | 90 | $154,000 | |
| Direct / Unknown | 295 | $504,000 |
Platform-reported conversions double-count, and everyone knows it
Add up the conversions each platform claims and the total routinely exceeds the client's actual order count. Every platform counts a touch it saw, so the same sale is claimed several times over.
Reconciling against one closed-sales export gives a single number that cannot be double-claimed. The per-platform gap it exposes is usually the most valuable thing in the report — and the most uncomfortable.
Optimising on inflated signal costs real budget
Bidding algorithms optimise toward whatever you feed them. Feed them platform conversions and they chase the cheapest claimed conversion, not the most profitable sale.
A closed-revenue figure per platform tells you where the inflation actually is, which changes both the split and what you report at the end of the month.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What media buying agencies usually push back on
Platforms will always report their own numbers.
They will. This is the independent count you compare against, which is the only way to see the inflation.
We buy across many clients.
A workspace each, isolated, with its own allowance and retention.
Our reporting stack is already built.
Keep it. This produces the reconciled revenue figure that feeds it.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most media buying agencies land on Agency — ten client workspaces, each isolated with its own allowance, plus white-label reports.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions media buying agencies ask
The client's closed sales, plus each platform's lead or conversion export.
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
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