Invoiced value, not calls
Rank channels by work actually invoiced rather than by phone calls received.
For Pest Control
Which channels produced recurring customers?
Match recurring service revenue to the calls and ads that produced the customer — because a one-off treatment is not the business.
No card required · Nothing to install · Cancel anytime
The blind spot
What's actually happening
A one-off treatment is worth a couple of hundred dollars; a recurring plan is worth that every quarter for years. Call counts cannot tell them apart.
Quotes that close later
A quote given now and approved months later still traces to the ad that produced it.
Nothing to install
No tracking numbers to provision, no app for the crew. Two exports.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $450,000
Attributed to a channel $261,000 58% of revenue
Average deal $790
Match rate 79%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 214 | $171,000 | |
| Meta Ads | 68 | $49,500 | |
| Email marketing | 54 | $40,500 | |
| Direct / Unknown | 231 | $189,000 |
Recurring revenue is the whole model
Pest control economics are built on recurring plans. A channel producing cheap one-off callouts and a channel producing plan customers look identical on a cost-per-lead report and are worth completely different amounts.
Ranking on billed revenue across a longer range separates them, because a plan customer keeps appearing and a one-off does not.
Emergency and preventative come from different places
Urgent infestations arrive through search and convert immediately at a low ticket. Preventative plans come through different channels, convert more slowly and are worth far more over time.
Splitting the report by service type shows which channel is doing which — usually the difference between a budget that fills tomorrow and one that builds a book.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What pest control usually push back on
Most of our value is renewals.
Which is why running over a longer range matters — every renewal traces back to the channel that produced the customer.
We get a lot of one-off calls.
They still match; they are just worth less, and the report shows which channels produce them.
Our field software export is basic.
Any layout works — a contact detail, an amount and a date.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most pest control land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions pest control ask
Billed services: a customer contact email or phone, the amount, and the date.
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
Start free