Invoiced value, not calls
Rank channels by work actually invoiced rather than by phone calls received.
For Solar Installers
Which channels produced installed systems?
Match signed and installed systems to the leads and campaigns that produced them, across a sales cycle that runs months and survives a finance approval.
No card required · Nothing to install · Cancel anytime
The blind spot
What's actually happening
Solar leads are expensive, most never install, and the ones that do are worth twenty thousand dollars or more. Lead volume is close to uninformative in that market.
Quotes that close later
A quote given now and approved months later still traces to the ad that produced it.
Nothing to install
No tracking numbers to provision, no app for the crew. Two exports.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $1,800,000
Attributed to a channel $972,000 54% of revenue
Average deal $25,000
Match rate 64%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 21 | $522,000 | |
| Meta Ads | 14 | $342,000 | |
| Email marketing | 4 | $108,000 | |
| Direct / Unknown | 33 | $828,000 |
Signed is not installed, and installed is what pays
Solar has an unusually long gap between signature and installation — finance approval, permitting, utility interconnection, scheduling. A meaningful share of signed deals never install at all.
Ranking on installed systems rather than signed contracts or leads is the only measure that matches what the business actually earns, and it separates channels that produce serious buyers from those producing sign-ups that fall out.
Lead resellers all claim the same homeowner
Most solar companies buy leads from several sources, and each reports the leads it sent. Add up the claims and you have sold each system more than once.
Matching those lists against installed systems produces one number per source that reconciles to what you actually installed, which makes the renewal conversation short.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What solar installers usually push back on
A lot of signed deals never install.
Which is why the report ranks on installed systems. Fallout appears as an unmatched lead and costs nothing against your allowance.
We buy leads from several resellers.
Upload each list as a source file. Their claims are then checked against systems you actually installed.
Most of our best work is referral.
It lands in Direct / Unknown, honestly. In this trade that bucket is usually large and worth knowing the size of.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most solar installers land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions solar installers ask
Installed systems: a homeowner contact email or phone, the system value, and the installation date.
Stop guessing which ads pay off.
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