Placements, not applications
Rank channels by placements filled and margin earned rather than by form fills.
For Staffing & Recruitment
Which channels produced clients who hire?
Match filled placements and the margin they earned to the campaigns that produced the client relationship.
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The blind spot
What's actually happening
Client-side enquiries and candidate applications are measured together, produce entirely different value, and are frequently bought with the same budget.
Repeat hiring counts
Run over a year and every placement for a client traces to the channel that won them.
Client and candidate split
Two funnels, measured separately, because their economics have nothing in common.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $900,000
Attributed to a channel $549,000 61% of revenue
Average deal $4,500
Match rate 70%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| LinkedIn Ads | 61 | $297,000 | |
| Google Ads | 39 | $162,000 | |
| Email marketing | 24 | $90,000 | |
| Direct / Unknown | 74 | $351,000 |
Candidate volume is not client value
Most staffing marketing budget produces candidate applications, because that is what job advertising does and it is easy to measure. Revenue comes from clients, and client acquisition is a slower, quieter, more expensive funnel.
Measuring both on cost per lead blends them into a number that describes neither. Ranking by placement margin separates them and usually shows that the client-side spend, which looks expensive per enquiry, produces nearly all the revenue.
A client won once hires repeatedly
The value of winning a client is every placement they make afterwards, often across years and several roles. Judging acquisition on the first placement undervalues whichever channel brings clients who keep hiring.
Because the match is on the client contact and there is no attribution window, a report run across a year credits the full placement history back to the channel that produced the relationship.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What staffing & recruitment usually push back on
Our ATS holds candidates, not clients.
Export the client side — filled placements with the hiring contact, the margin or fee, and the date. Candidate data is not needed and should not be included.
Much of our business is referral and repeat.
It lands in Direct / Unknown, which is honest, and its size is a finding in itself. In this industry it is usually the largest single bucket.
Margin varies enormously by placement.
Which is exactly why ranking on margin rather than placement count matters — export the figure your team plans on and keep it consistent.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most staffing & recruitment land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions staffing & recruitment ask
Filled placements: a hiring-contact email or phone, the fee or margin, and the placement date.
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