Invoiced value, not calls
Channels rank by what clients actually spent, so higher-value work is visible.
For Veterinary Clinics
Which ads brought clients who actually came in?
Match invoiced visits to the calls and ads that produced them, and see which channels bring clients rather than enquiries.
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The blind spot
What's actually happening
A new-client call and a $3,000 surgery both start the same way. Judging your advertising on call volume means treating a vaccination enquiry and an emergency admission as equivalent.
Lifetime, not first visit
A client acquired in January and their spend across the year both trace to the same ad.
Nothing on your website
No scripts, no tracking numbers. Two exports from systems you already run.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
August 2026
Total revenue $230,000
Attributed to a channel $149,500 65% of revenue
Average deal $590
Match rate 79%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 148 | $96,600 | |
| Meta Ads | 71 | $34,500 | |
| Email marketing | 39 | $18,400 | |
| Direct / Unknown | 132 | $80,500 |
New clients are worth more than one visit
The value of a new veterinary client is not the first consultation — it is the vaccinations, the dental, the emergency at some point, and often a second pet. Measuring advertising on the first visit systematically undervalues whichever channel brings clients who stay.
Because matching is on the client's phone number or email, all of their invoiced visits in the period trace back to the ad that produced them. Run the analysis over a year and the ranking usually looks quite different from the monthly view.
Emergency and routine are different channels
Emergency search is immediate, expensive and rarely produces a long-term client. Routine and preventative work converts more slowly and produces the clients who come back for a decade.
Splitting the report by visit type shows which channel is doing which, which is usually the difference between an advertising budget that grows the practice and one that just fills tomorrow.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What veterinary clinics usually push back on
Our practice-management export is awkward.
Any layout works. A client phone or email, an amount and a date is all that is needed — most systems' invoice or revenue report already produces exactly that.
Most of our clients are word of mouth.
They will show as Direct / Unknown, which is the honest answer and worth knowing the size of. In a practice with a strong local reputation this is often the largest single bucket.
Do you need pet or clinical records?
No. Only a contact detail, an amount and a date. Clinical information should not be in the export.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most veterinary clinics land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions veterinary clinics ask
Invoiced visits: client phone or email, the amount, and the date.
Stop guessing which ads pay off.
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