Phone and floor orders, by channel
The revenue analytics records as an abandoned cart.
For Appliance & Electronics Retail
The bigger the appliance, the more likely someone calls.
Attribute phone orders, floor sales and installed deliveries to the channels behind them — the revenue that never reaches your cart.
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The blind spot
What's actually happening
Small accessories check out online all day. The four-thousand-dollar package with delivery, haul-away and installation gets a phone call, and your ad report never sees it close.
Package value, not click value
A full kitchen suite counts for what it is worth next to a toaster.
Beside your existing analytics
Keep the pixel for the cart. This covers everything else.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
August 2026
Total revenue $520,000
Attributed to a channel $348,400 67% of revenue
Average deal $1,230
Match rate 76%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 168 | $208,000 | |
| Meta Ads | 61 | $72,800 | |
| Email marketing | 55 | $67,600 | |
| Direct / Unknown | 139 | $171,600 |
Delivery and installation are why the phone rings
Anything that has to be measured, delivered, installed or hauled away produces a phone call, because the customer has a question the product page cannot answer. That call is where the largest orders are written.
It is also where attribution stops. The session that produced the call is recorded as a visit with no conversion, so the campaign that generated your best revenue looks like your worst.
Your delivery schedule already holds the match key
You cannot deliver an appliance without a phone number, so the data needed to attribute the order is already in the system for operational reasons. There is nothing new to collect.
Match that against ad platform lead exports or a call tracker and the phone orders resolve to channels. What is left in Direct / Unknown is the genuine walk-in trade, reported as exactly that rather than distributed across paid campaigns.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What appliance & electronics retail usually push back on
We sell online too — will this double-count?
Only export the orders you want attributed. Orders your pixel already attributed do not need re-attributing, and leaving them out keeps the row count and the picture clean.
Our margins vary hugely by category.
Include a margin or category column and the report cuts by it. Revenue attribution and margin attribution can point at different channels, and it is worth knowing when they do.
Manufacturer rebates complicate the totals.
Export the order at the value you actually booked. A rebate that arrives later is a separate ledger and does not belong in a channel report.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most appliance & electronics retail land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Single sign-on through your identity provider
- Roles, permissions and guided onboarding
Questions appliance & electronics retail ask
Written or delivered orders: a customer phone number or email, the order value, and the date.
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