Showroom sales, online channels
Floor and phone revenue attributed to the ads that produced the visit.
For Furniture & Home Furnishings
A sofa is browsed online and bought on the floor.
Attribute showroom visits, design consultations and phone orders to the channels that produced them — the sales your pixel records as a bounce.
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The blind spot
What's actually happening
Your website's best-performing session often ends with someone closing the tab and driving to the store. The pixel files that as an abandoned cart. The sales floor books it as walk-in.
Weighted by ticket, not traffic
A full living-room order counts for what it is worth, next to a cushion sold online.
Beside your pixel, not instead of it
On-site analytics keeps the cart. This covers the rest of the store.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
August 2026
Total revenue $420,000
Attributed to a channel $281,400 67% of revenue
Average deal $1,790
Match rate 74%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 78 | $142,800 | |
| Meta Ads | 52 | $88,200 | |
| Email marketing | 31 | $50,400 | |
| Direct / Unknown | 74 | $138,600 |
Why furniture breaks online attribution harder than most retail
Furniture is the textbook considered purchase. People measure the room, argue about it for three weeks, come in twice, and buy on the second visit. Every one of those steps happens on a different device and most of them happen off your website entirely.
The result is a channel report where paid search looks mediocre and 'direct' looks like your best salesperson. Neither is true. What is true is that the sale closed somewhere the pixel does not go.
What the match actually uses
Your POS or order system already records a phone number and an email against every delivered order, because you need them to schedule the delivery. That is the whole input.
Match it against your ad platform lead exports or your call tracker and the showroom orders line up against the campaigns that produced them. Orders with no usable contact detail stay in Direct / Unknown, where they belong, rather than being spread across paid channels to make a report look tidier.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What furniture & home furnishings usually push back on
Most of our sales are walk-ins with no lead form.
Then they will sit in Direct / Unknown, honestly, and the report will tell you what share that is. Most furniture retailers find the number is far smaller than they assumed, because the customer who walked in usually called about delivery or stock first.
We run seasonal sales — the timing is messy.
Each import is saved as its own period, so a sale month is comparable against the same month last year rather than against the quiet one before it.
Our delivery lead time is six weeks. Does that break it?
No. Match on the order date, not the delivery date, and the sale credits the campaign that was running when the customer actually bought.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most furniture & home furnishings land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Single sign-on through your identity provider
- Roles, permissions and guided onboarding
Questions furniture & home furnishings ask
Delivered or invoiced orders: a customer phone number or email, the order value, and the order date. Every major furniture POS exports this.
Stop guessing which ads pay off.
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