Invoiced value, not calls
Rank channels by work actually invoiced rather than by phone calls received.
For Kitchen & Bath Remodeling
Which channels produced signed remodels?
Match signed and completed remodels to the enquiries, showroom visits and ads that produced them.
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The blind spot
What's actually happening
Remodeling enquiries are plentiful and mostly unqualified. A signed kitchen is worth forty thousand dollars, and enquiry counts cannot tell you which channel brings buyers rather than browsers.
Quotes that close later
A quote given now and approved months later still traces to the ad that produced it.
Nothing to install
No tracking numbers to provision, no app for the crew. Two exports.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $1,400,000
Attributed to a channel $770,000 55% of revenue
Average deal $34,100
Match rate 66%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 11 | $378,000 | |
| Meta Ads | 9 | $294,000 | |
| Email marketing | 3 | $98,000 | |
| Direct / Unknown | 18 | $630,000 |
Browsers and buyers arrive through different channels
Remodeling attracts an enormous amount of early-stage research traffic. Most of it is years from buying, and a channel optimised for volume will produce almost entirely that.
Ranking on signed contract value shows which channel produces people who actually build. It frequently turns out that a smaller, more expensive channel produces most of the revenue.
The design consultation is a real cost
A remodeling consultation involves a designer, measurements and a proposal. Channels producing consultations that never sign are not free leads — they consume the scarcest resource in the business.
Attributing on signed work makes that cost visible in the channel ranking, which is where a budget decision can act on it.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What kitchen & bath remodeling usually push back on
Most enquiries are years from buying.
Which is exactly what ranking on signed work reveals. Early-stage enquiries appear as unmatched leads and cost nothing against your allowance.
Our design consultations are expensive to give.
Then the channel that produces consultations which never sign is costing you more than its media spend. This makes that visible.
A lot of our work is referral.
It lands in Direct / Unknown, honestly, and in this trade that is usually the largest bucket.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most kitchen & bath remodeling land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions kitchen & bath remodeling ask
Signed or completed remodels: a client contact email or phone, the contract value, and the date.
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