Invoiced value, not calls
Rank channels by work actually invoiced rather than by phone calls received.
For Windows & Doors
Which channels produced installed jobs?
Match installed replacement jobs to the appointments, canvassing and ads that produced them.
No card required · Nothing to install · Cancel anytime
The blind spot
What's actually happening
This trade runs on in-home appointments. Setting one is cheap and easy to measure; closing one is neither, and channels differ enormously on which they produce.
Quotes that close later
A quote given now and approved months later still traces to the ad that produced it.
Nothing to install
No tracking numbers to provision, no app for the crew. Two exports.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $1,100,000
Attributed to a channel $605,000 55% of revenue
Average deal $10,400
Match rate 70%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 29 | $286,000 | |
| Meta Ads | 26 | $253,000 | |
| Email marketing | 7 | $66,000 | |
| Direct / Unknown | 52 | $495,000 |
The appointment is the cost, not the result
An in-home appointment costs a salesperson half a day. A channel that sets appointments cheaply and closes them rarely is more expensive than one that sets fewer and closes more.
Ranking on installed jobs makes that comparison directly, and it usually reorders the channels relative to a cost-per-appointment view.
Canvassing and events are channels too
Home shows, canvassing and neighbourhood campaigns produce a real share of the work and are usually treated as unmeasurable.
Uploaded as a source file, each becomes a channel like any other, comparable on the same basis as paid media.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What windows & doors usually push back on
Our appointments are set by a call centre.
Then the call centre's list is your source file, and the report shows which upstream channel produced appointments that closed.
We do a lot of canvassing.
Upload the canvassing list and it attributes like any other channel rather than disappearing into Direct / Unknown.
Financing approval affects whether a job proceeds.
Export installed jobs only and the report reflects what actually happened rather than what was signed.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most windows & doors land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions windows & doors ask
Installed jobs: a homeowner contact email or phone, the job value, and the installation date.
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
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