Floor sales by channel
In-store revenue attributed to the ads that produced the visit.
For Mattress & Sleep Retail
You outspend everyone. You can't see what worked.
Attribute floor sales, phone orders and delivered beds to the channels that produced them — across a category where almost nothing closes online.
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The blind spot
What's actually happening
Mattress retail spends like ecommerce and sells like a showroom. The advertising is measured to the click and the revenue arrives on a sales floor nobody is measuring.
Ticket-weighted
A king set with an adjustable base is not the same sale as a guest-room mattress.
Comparable month over month
Saved periods, so a sale event is compared with last year's, not last month's.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
August 2026
Total revenue $370,000
Attributed to a channel $240,500 65% of revenue
Average deal $1,450
Match rate 73%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 92 | $133,200 | |
| Meta Ads | 47 | $66,600 | |
| Email marketing | 28 | $40,700 | |
| Direct / Unknown | 89 | $129,500 |
A category that advertises online and sells offline
Mattress retail is one of the most heavily advertised categories per square foot of showroom in the country, and one of the least measurable, because the product is something almost nobody will buy without lying on it first.
So the spend is optimised against clicks, form fills and store-locator taps, none of which are revenue. Two campaigns with identical cost per lead can differ by a factor of two in what they actually sell, and nothing in the ad platform will ever tell you.
Delivery data closes the loop
Every delivered mattress has a phone number attached to it, because somebody had to arrange a delivery window. That is the match key, and it already exists.
Matched against ad platform lead exports or a call tracker, the floor sales resolve to channels. Sales with no traceable origin stay in Direct / Unknown rather than being redistributed — which matters in a category where the honest answer often is that a third of business is brand and word of mouth.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What mattress & sleep retail usually push back on
We run heavy promotional calendars.
That is exactly why periods are saved. A Labour Day sale compared against last Labour Day is a real comparison; compared against August it is noise.
Our leads come mostly from store-locator clicks.
Those are not leads, and treating them as such is part of the problem. Export what actually sold and the report will tell you which channel produced it.
Financing is most of our volume.
Book the order at its full value on the date it was written. The finance arrangement is a separate question from which channel produced the customer.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most mattress & sleep retail land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Single sign-on through your identity provider
- Roles, permissions and guided onboarding
Questions mattress & sleep retail ask
Written or delivered orders: a customer phone number or email, the order value, and the date.
Stop guessing which ads pay off.
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