Bookings tied to revenue
The appointment and the sale it became, in one report.
For Bridal & Formalwear
The appointment is the sale.
Attribute booked appointments and the dresses they became to the channels behind them — so you know what a booking is actually worth, not just what it costs.
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The blind spot
What's actually happening
Every bridal shop knows its cost per appointment. Almost none know what an appointment from Instagram is worth compared with one from search, because nothing connects the booking to the dress that eventually sold.
Channel by dress sold, not by lead
Two channels can produce the same number of bookings and half the revenue.
Built for a long close
Deposit now, balance in four months — both dated correctly.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
August 2026
Total revenue $190,000
Attributed to a channel $125,400 66% of revenue
Average deal $1,730
Match rate 69%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Instagram Ads | 34 | $58,900 | |
| Google Ads | 30 | $51,300 | |
| Email marketing | 9 | $15,200 | |
| Direct / Unknown | 37 | $64,600 |
Bookings are easy to count and easy to misread
A bridal shop's whole marketing operation runs on appointments, and appointment volume is the number everyone optimises. The trouble is that appointments are not equal: one channel fills the diary with brides who buy, another fills it with brides who were price-checking three shops that Saturday.
Without connecting the booking to the sale, both channels look identical in the report and the budget follows whichever is cheaper per appointment. That is precisely backwards.
Deposits, balances and a four-month gap
Bridal revenue arrives in pieces months apart, which defeats most attribution tools — they either credit the deposit month and lose the balance, or credit the balance and lose the campaign that produced the bride.
Each import is a saved period, so a deposit taken in March and a balance paid in July both attribute to the channel that produced the original appointment. The compounding picture is the point: by the second season you can see which channel produces brides who actually buy the gown they tried on.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What bridal & formalwear usually push back on
We are a small shop — is this overkill?
It runs on the Starter plan, which is built for one location and a few hundred sales a month. Two exports and a mapping you confirm once.
Our brides come from referrals.
Then referral revenue shows as Direct / Unknown and you will see how large it truly is. Most shops find it smaller than the story they tell, and that itself is worth knowing before the next season's budget.
Do we have to track every accessory?
No. Start with gowns. Accessories can be added later as their own line if you want them separated.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Single sign-on through your identity provider
- Roles, permissions and guided onboarding
Questions bridal & formalwear ask
Sales: a customer phone number or email, the amount, and the date. Bridal management systems all export this.
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
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