Counter sales, digital channels
In-store and appointment revenue attributed to the campaigns behind it.
For Jewellery Stores
Nobody buys the ring in a browser.
Attribute appointments, custom-design enquiries and counter sales to the channels that produced them — the revenue that never touches a checkout.
No card required · Nothing to install · Cancel anytime
The blind spot
What's actually happening
An engagement ring is researched for months online and bought in twenty minutes across a counter. Your ad reporting sees the research and none of the purchase.
Ranked by ticket
One custom commission outweighs a season of small gifts, and the report says so.
Customer detail stays yours
Encrypted, isolated to your store, deletable in one click. We are a processor, and there is a DPA.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
August 2026
Total revenue $320,000
Attributed to a channel $220,800 69% of revenue
Average deal $2,560
Match rate 71%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 44 | $121,600 | |
| Instagram Ads | 29 | $70,400 | |
| Email marketing | 14 | $28,800 | |
| Direct / Unknown | 38 | $99,200 |
The bridal sale is the whole business and the hardest to measure
Bridal is a long, high-value, heavily researched purchase made by someone who will not buy it online at any price. It is also the category where ad spend concentrates, which makes the measurement gap expensive rather than academic.
Between the first search and the purchase there are typically several visits, at least one appointment, and a conversation with a parent. None of that is visible to a pixel, so the campaign that started it gets no credit and the campaign that happened to be running at the end sometimes gets all of it.
Appointments are the signal worth matching
Most jewellers already collect a phone number when someone books a consultation or asks about a custom piece. That booking is the honest start of the sale, and it is what makes attribution possible without installing anything.
Match the appointment or enquiry against the eventual sale in your POS and you get the one number that matters: what a booked consultation is worth by channel, rather than what it costs.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What jewellery stores usually push back on
Our sales are private. Is this safe?
Only a contact detail, an amount and a date leave your system. Nothing about the piece, the occasion or the customer's circumstances is needed, and the data is encrypted, isolated to your store and deletable in one click.
We are seasonal — a third of the year is December.
Periods are saved, so December is compared against last December. A tool that compares December to November tells you about the calendar, not about your advertising.
Repairs and servicing muddy the numbers.
Include a transaction-type column and the report separates them. Repair revenue is worth attributing too — it is often produced by a completely different channel.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most jewellery stores land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Single sign-on through your identity provider
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Single sign-on through your identity provider
- Roles, permissions and guided onboarding
Questions jewellery stores ask
Completed sales: a customer phone number or email, the sale value, and the date. Every jewellery POS exports this for the customer record you already keep.
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
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