Closed revenue, not pipeline stages
Rank channels by the revenue they closed rather than the opportunities they created.
For Business Telecom & Connectivity
Which channels produced installed, billing accounts?
Match installed services and the recurring revenue they bill to the campaigns and partners that produced the account.
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The blind spot
What's actually happening
An order is not revenue until it installs, and installation can be months after the sale. Marketing is measured on orders and paid for out of billing.
Cycles longer than any attribution window
A contract signed four quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; unmatched revenue is shown, never redistributed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $2,800,000
Attributed to a channel $1,652,000 59% of revenue
Average deal $2,690
Match rate 72%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 187 | $504,000 | |
| LinkedIn Ads | 124 | $336,000 | |
| Channel partners | 301 | $812,000 | |
| Direct / Unknown | 426 | $1,148,000 |
The gap between order and install swallows the attribution
Circuits, ports and installations take weeks or months. By the time the account bills, the campaign that produced it is two reporting cycles in the past.
Matching on the account rather than a session credits the campaign whenever billing starts, which is what makes the marketing budget comparable to the revenue it produced.
The partner channel needs the same scrutiny as direct
Agents, VARs and referral partners bring a large share of business connectivity revenue, and their contribution is usually accepted rather than measured.
Uploaded as a source file, the partner deal registration list ranks on installed, billing revenue next to direct campaigns — which is normally the first time the two have been comparable.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What business telecom & connectivity usually push back on
Orders take months to install.
Which is why there is no attribution window. Billing that starts a quarter later still credits the campaign.
Much of our revenue comes through partners.
Upload the deal registration list as a source file and partners rank alongside direct spend.
Our billing system is not a marketing tool.
It does not need to be. A CSV of installed accounts and their billing is enough.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most business telecom & connectivity land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions business telecom & connectivity ask
Installed accounts or billing: an account contact email or phone, the amount, and a date.
Stop guessing which ads pay off.
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