Care plans, not new patients
Rank channels by plans purchased and revenue billed rather than by offers redeemed.
For Chiropractors
Which channels produced care plans?
Match care plans purchased and visits billed to the offers, ads and referrals that produced the patient.
No card required · Nothing to install · Cancel anytime
The blind spot
What's actually happening
New-patient offers fill the diary cheaply and convert to care plans at wildly different rates. Nothing in a cost-per-lead report tells you which offer produced patients who stayed.
Retention shows up
Run over a longer range and every visit traces back to the acquiring channel.
Nothing to install
No scripts, no tracking numbers. Two exports from systems you already run.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Q3 2026
Total revenue $180,000
Attributed to a channel $111,600 62% of revenue
Average deal $620
Match rate 79%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Meta Ads | 88 | $52,200 | |
| Google Ads | 61 | $39,600 | |
| Email marketing | 34 | $19,800 | |
| Direct / Unknown | 104 | $68,400 |
The new-patient offer is a filter, not a result
Discounted first visits fill a diary and tell you nothing about who will convert to a plan. Different channels produce very different conversion, and the cheapest new patient is frequently the least likely to continue.
Ranking on billed care rather than redemptions shows which offer and which channel produce patients who buy a plan — which is the only outcome that funds the practice.
Word of mouth is the largest channel in most practices
Chiropractic practices are built on referral and reputation more than on advertising. Any tool showing a high attributed share is quietly redistributing that.
A large Direct / Unknown bucket is correct here, and knowing its size tells you whether the marketing question is acquisition or retention.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What chiropractors usually push back on
Most of our patients are word of mouth.
Then that shows as Direct / Unknown, honestly. Its size is the finding — it usually says more about the practice than the ad account does.
Our offers are heavily discounted.
Which is why redemptions are the wrong measure. Rank on billed care and the picture changes.
Our software's export is basic.
Any layout works — a contact detail, an amount and a date.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most chiropractors land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions chiropractors ask
Billed visits or care plans: a patient phone number or email, the amount, and the date.
Stop guessing which ads pay off.
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