Episodes, not enquiries
Rank channels by care actually delivered and billed rather than by first appointments.
For Physical Therapy
Which channels produced completed care?
Match billed episodes of care to the enquiries, referrals and ads that produced them — because one visit is not an episode.
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The blind spot
What's actually happening
A new patient enquiry is worth almost nothing; a completed twelve-visit plan of care is worth a great deal. Enquiry counts treat them identically.
Referral measured properly
Physician referral is a channel like any other once its list is uploaded.
Minimal data required
A contact detail, an amount and a date. No clinical information.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Q3 2026
Total revenue $300,000
Attributed to a channel $213,000 71% of revenue
Average deal $750
Match rate 77%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 96 | $72,000 | |
| Physician referral | 148 | $114,000 | |
| Meta Ads | 44 | $27,000 | |
| Direct / Unknown | 112 | $87,000 |
The first visit is not the value
A plan of care is a course of visits. A patient who attends once and drops out is worth a fraction of one who completes, and the difference between channels on that measure is large.
Ranking by billed episode rather than by new patient shows which channels produce patients who finish. That is usually the difference between a marketing budget that grows the clinic and one that just fills tomorrow's diary.
Physician referral is a channel, not a mystery
Most clinics treat referral as untrackable and advertising as measurable, which flatters advertising and hides the largest source of care.
Upload the referral list as a source file and it attributes like any other channel — including which referring practices actually produce patients who complete care, which is a conversation worth having with them.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What physical therapy usually push back on
Most of our patients come from physicians.
Then upload the referral list and measure it. Treating referral as invisible while measuring ads precisely gives you a distorted picture of both.
Our patients attend for months.
Run the report over a longer range and the whole episode traces back to the channel that produced the patient.
We cannot share clinical detail.
You should not. Contact detail, amount and date only — no diagnoses, no notes.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most physical therapy land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions physical therapy ask
Billed care: a patient phone number or email, the amount, and the date.
Stop guessing which ads pay off.
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