Gross profit, not form fills
Rank channels by the gross they produced, so one profitable deal outweighs a page of leads.
For Collision Repair
Match completed jobs and their revenue to the calls, referrals and campaigns that produced them.
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The blind spot
Collision work arrives through insurers, tow operators and search, and only one of those three is ever measured.
Rank channels by the gross they produced, so one profitable deal outweighs a page of leads.
Someone who enquired in March and bought in June still credits March's campaign.
Only exact matches count automatically; anything weaker is flagged for review rather than assumed.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 86 | $120,000 | |
| Insurer DRP | 124 | $155,000 | |
| Referral partners | 49 | $65,000 | |
| Direct / Unknown | 118 | $160,000 |
Direct repair programmes bring volume at a negotiated rate. Search brings fewer jobs at full retail. Shops rarely put the two on the same page, so the trade-off between volume and margin is argued rather than measured.
Uploaded as a source file, the DRP list ranks alongside advertising on the same revenue axis — and, with a margin column, on profit rather than turnover.
Referral partners send a substantial share of jobs, and the relationship is usually maintained on instinct rather than evidence about which partners actually produce.
A partner list is a source file. Ranked on completed job revenue, it shows which relationships are worth the effort and which have quietly stopped producing.
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Then upload that list — the point is to rank it against everything else on the same axis, not to pretend advertising is bigger than it is.
Which is why revenue rather than job count is the ranking. Export the total and the comparison is meaningful.
A CSV export of completed jobs is all that is required.
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.
A single business getting started
$49/mo
billed monthly
A business scaling ad spend
$199/mo
billed monthly
One business closing at volume
$499/mo
billed monthly
Reporting on many clients at once
$799/mo
billed monthly
Completed jobs: a customer email or phone, the total, and a date.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
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