For Collision Repair

Which channels produced paid collision jobs?

Match completed jobs and their revenue to the calls, referrals and campaigns that produced them.

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The blind spot

What's actually happening

Collision work arrives through insurers, tow operators and search, and only one of those three is ever measured.

Gross profit, not form fills

Rank channels by the gross they produced, so one profitable deal outweighs a page of leads.

Long consideration, credited properly

Someone who enquired in March and bought in June still credits March's campaign.

Numbers the GM will accept

Only exact matches count automatically; anything weaker is flagged for review rather than assumed.

The number you can take into a budget meeting

Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.

FY2026
Total revenue $500,000
Attributed to a channel $340,000 68% of revenue
Average deal $1,320
Match rate 77%
ChannelSalesRevenueShare
Google Ads86$120,000
Insurer DRP124$155,000
Referral partners49$65,000
Direct / Unknown118$160,000

The insurer relationship is a channel and should be ranked as one

Direct repair programmes bring volume at a negotiated rate. Search brings fewer jobs at full retail. Shops rarely put the two on the same page, so the trade-off between volume and margin is argued rather than measured.

Uploaded as a source file, the DRP list ranks alongside advertising on the same revenue axis — and, with a margin column, on profit rather than turnover.

Tow operators and dealers refer real money

Referral partners send a substantial share of jobs, and the relationship is usually maintained on instinct rather than evidence about which partners actually produce.

A partner list is a source file. Ranked on completed job revenue, it shows which relationships are worth the effort and which have quietly stopped producing.

What changes when you can prove it

You stop defending the budget and start growing it

"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.

You can cut the wrong channel without a fight

Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.

Your reporting survives the finance review

Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.

You answer in an afternoon, not a quarter

Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.

What collision repair usually push back on

Most of our work comes from insurers.

Then upload that list — the point is to rank it against everything else on the same axis, not to pretend advertising is bigger than it is.

Job values vary hugely.

Which is why revenue rather than job count is the ranking. Export the total and the comparison is meaningful.

Our management system is not modern.

A CSV export of completed jobs is all that is required.

Pricing

Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.

Starter

A single business getting started

$49/mo

billed monthly

  • 1 workspace · 1 seat
  • 500 sales records / month
  • 6-month saved history
  • Phone + email matching with confidence tiers
  • Assisted column mapping
  • Your logo on every report
  • CSV export

Enterprise

One business closing at volume

$499/mo

billed monthly

  • 1 workspace · 10 seats
  • 25,000 sales records / month (+$49 per 10,000)
  • 24-month history
  • Campaign drill-down and period comparison
  • Your logo on every report
  • Roles, permissions and guided onboarding

Agency

Reporting on many clients at once

$799/mo

billed monthly

  • 10 client workspaces (+$25/mo each)
  • 10 seats
  • 10,000 sales records / month per workspace
  • 24-month history
  • White-label reports — our mark removed entirely
  • Roles, permissions and guided onboarding

Questions collision repair ask

Completed jobs: a customer email or phone, the total, and a date.

Stop guessing which ads pay off.

Upload two exports and see your real revenue by channel in minutes. Three days free, no card.

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