For Auto Repair Shops

Which channels produced paid repair orders?

Match closed repair orders and their revenue to the calls and campaigns that produced them.

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The blind spot

What's actually happening

A shop's marketing is judged on calls booked, but an oil change and a transmission rebuild are the same call and a hundredfold different in revenue.

Gross profit, not form fills

Rank channels by the gross they produced, so one profitable deal outweighs a page of leads.

Long consideration, credited properly

Someone who enquired in March and bought in June still credits March's campaign.

Numbers the GM will accept

Only exact matches count automatically; anything weaker is flagged for review rather than assumed.

The number you can take into a budget meeting

Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.

FY2026
Total revenue $350,000
Attributed to a channel $203,000 58% of revenue
Average deal $492
Match rate 74%
ChannelSalesRevenueShare
Google Ads203$101,500
Local service ads142$77,000
Meta Ads61$24,500
Direct / Unknown289$147,000

Ticket size varies more than call volume ever will

Two channels can produce identical call counts at identical cost while one fills the bays with $60 oil changes and the other with $2,400 engine work. Cost-per-call rates them the same.

Ranking on repair-order revenue separates them immediately, and it is normally the difference between a channel that pays for itself and one that does not.

The second visit is where the money is

A first-time customer who returns twice a year for four years is worth many times the first ticket, and no click-based tool credits the original campaign for visit seven.

Because the match is on the customer, every later order credits the channel that produced them — which usually reorders the ranking entirely.

What changes when you can prove it

You stop defending the budget and start growing it

"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.

You can cut the wrong channel without a fight

Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.

Your reporting survives the finance review

Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.

You answer in an afternoon, not a quarter

Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.

What auto repair shops usually push back on

Most of our work is walk-in and repeat.

Which is what the Direct / Unknown bucket is honest about. What the report changes is the part you do pay for.

Our shop management system is old.

If it exports repair orders to CSV, that is enough. Any column layout works.

We don't have time for setup.

Two exports and a mapping you confirm once. Nothing is installed on your website and no numbers are bought.

Pricing

Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.

Starter

A single business getting started

$49/mo

billed monthly

  • 1 workspace · 1 seat
  • 500 sales records / month
  • 6-month saved history
  • Phone + email matching with confidence tiers
  • Assisted column mapping
  • Your logo on every report
  • CSV export

Enterprise

One business closing at volume

$499/mo

billed monthly

  • 1 workspace · 10 seats
  • 25,000 sales records / month (+$49 per 10,000)
  • 24-month history
  • Campaign drill-down and period comparison
  • Your logo on every report
  • Roles, permissions and guided onboarding

Agency

Reporting on many clients at once

$799/mo

billed monthly

  • 10 client workspaces (+$25/mo each)
  • 10 seats
  • 10,000 sales records / month per workspace
  • 24-month history
  • White-label reports — our mark removed entirely
  • Roles, permissions and guided onboarding

Questions auto repair shops ask

Closed repair orders: a customer email or phone, the total, and a date.

Stop guessing which ads pay off.

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