Gross profit, not form fills
Rank channels by the gross they produced, so one profitable deal outweighs a page of leads.
For Auto Repair Shops
Match closed repair orders and their revenue to the calls and campaigns that produced them.
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The blind spot
A shop's marketing is judged on calls booked, but an oil change and a transmission rebuild are the same call and a hundredfold different in revenue.
Rank channels by the gross they produced, so one profitable deal outweighs a page of leads.
Someone who enquired in March and bought in June still credits March's campaign.
Only exact matches count automatically; anything weaker is flagged for review rather than assumed.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 203 | $101,500 | |
| Local service ads | 142 | $77,000 | |
| Meta Ads | 61 | $24,500 | |
| Direct / Unknown | 289 | $147,000 |
Two channels can produce identical call counts at identical cost while one fills the bays with $60 oil changes and the other with $2,400 engine work. Cost-per-call rates them the same.
Ranking on repair-order revenue separates them immediately, and it is normally the difference between a channel that pays for itself and one that does not.
A first-time customer who returns twice a year for four years is worth many times the first ticket, and no click-based tool credits the original campaign for visit seven.
Because the match is on the customer, every later order credits the channel that produced them — which usually reorders the ranking entirely.
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Which is what the Direct / Unknown bucket is honest about. What the report changes is the part you do pay for.
If it exports repair orders to CSV, that is enough. Any column layout works.
Two exports and a mapping you confirm once. Nothing is installed on your website and no numbers are bought.
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.
A single business getting started
$49/mo
billed monthly
A business scaling ad spend
$199/mo
billed monthly
One business closing at volume
$499/mo
billed monthly
Reporting on many clients at once
$799/mo
billed monthly
Closed repair orders: a customer email or phone, the total, and a date.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
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