Gross profit, not form fills
Rank channels by the gross they produced, so one profitable deal outweighs a page of leads.
For Tire & Wheel Retailers
Which channels produced paid tire tickets?
Match closed tickets and their revenue to the calls and campaigns behind them, including the service work that follows.
No card required · Nothing to install · Cancel anytime
The blind spot
What's actually happening
Tire retail runs on thin margins and heavy seasonal advertising. Cost-per-click is easy to see and ticket revenue is not.
Long consideration, credited properly
Someone who enquired in March and bought in June still credits March's campaign.
Numbers the GM will accept
Only exact matches count automatically; anything weaker is flagged for review rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $400,000
Attributed to a channel $224,000 56% of revenue
Average deal $565
Match rate 76%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 214 | $124,000 | |
| Meta Ads | 88 | $44,000 | |
| Local service ads | 97 | $56,000 | |
| Direct / Unknown | 309 | $176,000 |
A set of four and an alignment are not the same customer
Tire advertising drives price-shoppers efficiently. Whether it drives profitable tickets is a separate question that cost-per-click cannot answer.
Ranking on ticket revenue — and, with a cost column, on gross — shows which campaigns bring the customer who buys four premium tires plus an alignment rather than the cheapest single tire in stock.
Seasonality makes year-on-year the only honest comparison
A winter changeover season compared against an autumn is meaningless, yet that is the comparison most dashboards default to.
Because there is no attribution window, you can run the same season last year against the same season this year and compare like with like.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What tire & wheel retailers usually push back on
We compete on price.
Then gross per ticket is the number that matters, and it is exactly what the report ranks on when your export carries a cost column.
Our business is seasonal.
Compare the same season year on year — nothing had to be installed at the time for that to work.
Do we need to change our POS?
No. A CSV export of closed tickets is enough.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions tire & wheel retailers ask
Closed tickets: a customer email or phone, the total, and a date.
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
Start free