Contract value, not MQLs
Rank channels by the revenue they closed so one large account outweighs a page of leads.
For Commercial Cleaning
Which channels produced signed cleaning contracts?
Match signed contracts and the monthly revenue they bill to the campaigns and outbound that produced the account.
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The blind spot
What's actually happening
A cleaning contract bills every month for years. Judged on a single first invoice, no acquisition channel looks worth funding.
Sales cycles longer than any window
A deal that closes two quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $900,000
Attributed to a channel $513,000 57% of revenue
Average deal $5,900
Match rate 74%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 41 | $243,000 | |
| LinkedIn Ads | 17 | $99,000 | |
| Outbound & referral | 29 | $171,000 | |
| Direct / Unknown | 66 | $387,000 |
Monthly billing is the unit, not the first invoice
A $2,400-a-month contract held for three years is worth $86,000. A channel judged on the first month appears to cost more than it earns and gets cut before it has been understood.
Because the match is on the account, every month of billing credits the channel that won it, which is the only ranking that reflects the economics of a recurring service business.
Losing an account is a marketing fact, not just an operations one
Contracts churn, and channels differ in the quality of the accounts they produce. Some produce price-driven clients who leave within a year; others produce buildings that stay for five.
With contract end dates in the export, average contract life can be read by channel — which usually matters more to the marketing budget than acquisition cost does.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What commercial cleaning usually push back on
Our contracts are small and monthly.
Which is why later billing must credit the original channel — that is where the value of an account actually shows.
Much of our growth is outbound.
Upload the outbound call or email list as a source file and it ranks against paid channels.
We sell to facility managers, not consumers.
Matching works on a business contact's email or phone; company name can be carried as a column.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions commercial cleaning ask
Signed contracts or billing: an account contact email or phone, the amount, and a date.
Stop guessing which ads pay off.
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