Contract value, not MQLs
Rank channels by the revenue they closed so one large account outweighs a page of leads.
For Facilities Management
Which channels produced signed FM contracts?
Match signed contracts and the revenue they bill across their term to the campaigns, events and bids that produced the client.
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The blind spot
What's actually happening
FM contracts are multi-year, multi-service and won over eighteen months. Marketing is reported quarterly on enquiries.
Sales cycles longer than any window
A deal that closes two quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $2,000,000
Attributed to a channel $1,040,000 52% of revenue
Average deal $30,700
Match rate 67%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| LinkedIn Ads | 11 | $340,000 | |
| Trade events | 9 | $280,000 | |
| Bid & tender lists | 14 | $420,000 | |
| Direct / Unknown | 31 | $960,000 |
Eighteen-month cycles make quarterly lead reporting meaningless
An FM contract moves through qualification, tender, presentation and mobilisation across more than a year. Any report tied to a quarter is measuring the wrong thing at the wrong time.
Because there is no attribution window, a contract signed this year can be traced to the campaign that produced the enquiry two budget cycles ago — which is the only honest way to evaluate the spend.
Scope grows, and the original channel earned that too
A contract that starts as cleaning becomes cleaning, maintenance and security. The additional scope is worth more than the original award and is credited to nobody.
Matching on the client means expansion revenue credits the channel that opened the relationship, which is normally the difference between a marketing budget that looks marginal and one that clearly pays.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What facilities management usually push back on
Our cycles run over a year.
Which is why there is no attribution window. A contract signed this year still credits the campaign behind the enquiry.
Most work comes through tenders.
Upload the bid or tender list as a source file and it ranks against every paid channel.
Our contracts are complex and multi-service.
Export contracted revenue with a service column and the report splits by service.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most facilities management land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions facilities management ask
Signed contracts or billed revenue: a client contact email or phone, the amount, and a date.
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