Fees and retainers, not enquiries
Rank channels by the revenue they produced rather than the forms they filled.
For Debt Relief
Match enrolled clients and the fees they generate across a programme to the campaigns that produced them.
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The blind spot
Enrolment happens weeks after the first call and fees accrue over two to four years. Nothing about that fits an attribution window.
Rank channels by the revenue they produced rather than the forms they filled.
An enquiry that becomes a client months later still credits the campaign that produced it.
Only exact matches count automatically; anything weaker is flagged rather than assumed.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 94 | $214,500 | |
| Meta Ads | 35 | $77,000 | |
| Email marketing | 15 | $33,000 | |
| Direct / Unknown | 101 | $225,500 |
A client enrolled today generates fees for three years, and drop-out rates differ sharply between channels. Judging a channel on enrolments alone rates a channel with poor completion identically to one with good completion.
Because the match is on the client, every fee across the programme credits the original channel — which surfaces the completion difference in the only place it matters, the revenue.
This is a regulated category where marketing claims and reporting are scrutinised. An attribution model that redistributes unmatched revenue across channels is a liability, not a convenience.
Unmatched revenue stays in Direct / Unknown, and only exact matches count automatically. Everything weaker is listed for review, so any figure in the report can be traced to the records behind it.
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Which the report handles — there is no attribution window between the first call and the enrolment.
Export fees when collected; later payments keep crediting the channel that produced the client.
Which is why nothing is inferred. Unmatched revenue is shown as unmatched, never redistributed.
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most debt relief land on Growth.
A single business getting started
$49/mo
billed monthly
A business scaling ad spend
$199/mo
billed monthly
One business closing at volume
$499/mo
billed monthly
Reporting on many clients at once
$799/mo
billed monthly
Enrolments or collected fees: a client email or phone, the amount, and a date.
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