Treatment revenue, not enquiries
Rank channels by the revenue they produced, so one high-value case outweighs a page of enquiries.
For Dermatology
Which channels produced treated, paying patients?
Match completed treatments and the revenue they earned to the campaigns that produced the patient, across medical and cosmetic work alike.
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The blind spot
What's actually happening
A dermatology practice runs two businesses through one front desk. Insurance-covered medical visits and cash-pay cosmetic work arrive from different channels and are reported as one lead count.
Patients decide slowly
A consultation this quarter and treatment the next still credits the campaign behind it.
Nothing inferred about a patient
Only exact matches count automatically; no diagnosis or clinical data is ever needed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $800,000
Attributed to a channel $472,000 59% of revenue
Average deal $740
Match rate 78%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 314 | $232,000 | |
| Meta Ads | 241 | $176,000 | |
| Email marketing | 88 | $64,000 | |
| Direct / Unknown | 449 | $328,000 |
Medical and cosmetic should never share a ranking
A covered skin check and a $1,400 laser course are the same appointment slot and completely different economics. Channels feed them unevenly — social produces cosmetic interest, search produces medical urgency.
A treatment-type column splits the report so cosmetic marketing can be judged on cash-pay revenue and medical marketing on volume, rather than both being averaged into a number that describes neither.
Cosmetic patients return on a schedule
Injectables, laser and skincare are repeat purchases on three- to six-month cycles. A patient acquired once may spend for years, and no click-based tool credits the original campaign past the first visit.
Because the match is on the patient, every subsequent treatment credits the channel that produced them, which usually more than doubles the apparent return on the channels that produce cosmetic patients.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What dermatology usually push back on
Most of our visits are insured.
Then export the practice's collected revenue, whoever paid it. The match is on the patient's contact detail, not the payer.
Patients return for years.
Which is why later treatments must credit the original channel — that is where the value of cosmetic acquisition actually shows.
We are bound by patient privacy rules.
Only a contact detail, an amount and a date are needed. No diagnosis, no procedure code, no clinical note. Data is encrypted, isolated per workspace and deletable in one click.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most dermatology land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions dermatology ask
Completed treatments or collected revenue: a patient email or phone, the amount, and a date.
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