Fees, not enquiries
Rank channels by fees earned so one signed matter outweighs fifty enquiries.
For Employment Law
Which channels produced fee-earning employment matters?
Match retained matters and fees to the enquiries and campaigns behind them, on both the claimant and employer side.
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The blind spot
What's actually happening
Employment work splits into two businesses with different economics. Aggregate enquiry counts hide which channel feeds the profitable one.
Matters resolve much later
A matter signed this year and resolved next still traces to the ad behind it.
Defensible in a partner meeting
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $450,000
Attributed to a channel $261,000 58% of revenue
Average deal $5,800
Match rate 70%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 31 | $153,000 | |
| LinkedIn Ads | 9 | $76,500 | |
| Email marketing | 5 | $31,500 | |
| Direct / Unknown | 32 | $189,000 |
Claimant and employer work should never be ranked together
Claimant matters arrive from search, often urgently, and are frequently contingent. Employer advisory work arrives through professional networks and bills hourly on retainer. Combining them into one lead count produces a ranking that describes neither.
A matter-type column splits the report, and the two rankings usually disagree — which is the finding, and the reason to run it.
Advisory retainers compound and are rarely credited
An employer who arrives for one dismissal question and stays on retainer for four years is worth many times a single claim, and no attribution tool credits the original campaign for year three.
Because the match is on the client rather than a session, later fees from the same client credit the channel that produced them whenever they land.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What employment law usually push back on
Our two sides of the practice are completely different.
Which is why a matter-type column matters — the report splits and ranks each separately.
Employer work comes through referral.
Upload the referral list as a source file and it ranks alongside paid channels for the first time.
Client confidentiality.
A contact detail, a fee and a date. No matter details of any kind.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most employment law land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions employment law ask
Retained matters: a client contact email or phone, the fee, and a date.
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