Fees, not enquiries
Rank channels by fees earned so one signed matter outweighs fifty enquiries.
For Family Law
Which channels produced retained clients?
Match retained matters and the fees they earn to the enquiries and campaigns that produced them.
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The blind spot
What's actually happening
Family law enquiries are emotional, urgent and frequently price-driven. Most consultations do not retain, and enquiry volume says nothing about which channel produces clients who do.
Matters resolve much later
A matter signed this year and resolved next still traces to the ad behind it.
Defensible in a partner meeting
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $600,000
Attributed to a channel $348,000 58% of revenue
Average deal $5,500
Match rate 71%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 48 | $264,000 | |
| Meta Ads | 11 | $54,000 | |
| Email marketing | 6 | $30,000 | |
| Direct / Unknown | 44 | $252,000 |
Consultation volume is not retainer volume
Most family law marketing produces consultations. Retention rates differ sharply by channel, and so do the matters themselves — a straightforward uncontested divorce and a contested custody matter differ by an order of magnitude in fees.
Ranking on fees earned rather than consultations booked separates the channels producing viable clients from those producing people comparing prices.
Referral from other professionals is a channel
Accountants, therapists and other solicitors refer a substantial share of matters, and firms usually treat that as unmeasurable while measuring ads precisely.
Uploaded as a source file, professional referral becomes comparable — including which referrers send matters that actually retain.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What family law usually push back on
Most consultations do not retain.
Which is why fees are the measure. Unretained consultations appear as unmatched leads and cost nothing.
Matters vary enormously in size.
Which is why ranking on fees rather than matter count matters — export the fee figure and the comparison is meaningful.
Our clients' situations are sensitive.
Only a contact detail, a fee and a date are needed. No matter details of any kind.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most family law land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions family law ask
Retained matters: a client contact email or phone, the fee, and a date.
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