Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Foundation Repair
Which channels produced signed repair contracts?
Match signed contracts and their value to the calls and campaigns that produced them, months after the first inspection.
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The blind spot
What's actually happening
An inspection is free and a repair is $12,000. Cost-per-inspection tells you nothing about which channel produces the homeowners who actually proceed.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $700,000
Attributed to a channel $413,000 59% of revenue
Average deal $11,400
Match rate 72%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 22 | $252,000 | |
| Local service ads | 10 | $112,000 | |
| Meta Ads | 4 | $49,000 | |
| Direct / Unknown | 25 | $287,000 |
The free inspection hides which channel is working
Every channel produces inspections. Only some produce homeowners who sign, and the proceed rate can differ threefold between two channels with identical costs per inspection.
Ranking on signed contract value rather than inspections booked is what makes that visible, and it is normally the difference between a channel worth doubling and one worth stopping.
Homeowners wait, sometimes for a year
Structural repair is expensive and rarely urgent enough to force an immediate decision. Many homeowners get an inspection, sit on it, and sign the following season.
There is no attribution window, so a contract signed a year after the inspection still credits the campaign that produced it — which is precisely the revenue currently sitting in Direct / Unknown.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What foundation repair usually push back on
We give away free inspections.
Which is why signed contracts are the measure. Inspections that do not convert appear as unmatched leads and cost nothing.
Homeowners take months to decide.
There is no attribution window. The match holds however long the gap.
We don't want a tracking script.
There is none. Two exports and a mapping you confirm once.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most foundation repair land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions foundation repair ask
Signed contracts: a customer email or phone, the contract value, and a date.
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