Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Water Damage Restoration
Which channels produced paid restoration jobs?
Match completed jobs and the revenue collected to the calls, insurer programmes and referral partners that produced them.
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The blind spot
What's actually happening
Restoration work arrives at three in the morning through search, insurers and plumbers, and only the first of those is ever measured.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $700,000
Attributed to a channel $469,000 67% of revenue
Average deal $3,400
Match rate 76%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 58 | $196,000 | |
| Insurer programmes | 49 | $168,000 | |
| Referral partners | 31 | $105,000 | |
| Direct / Unknown | 68 | $231,000 |
Emergency search is expensive and worth measuring properly
Restoration keywords are bid aggressively because a single large loss pays for a month of clicks. That logic only holds if the channel actually produces large losses.
Ranking on collected job revenue rather than emergency calls shows which channels produce the jobs that pay and which produce small mitigations that barely cover the truck roll.
Plumbers, insurers and adjusters are channels
Referral relationships drive a large share of restoration work and are maintained on instinct. Which partners are actually producing revenue this year, and which stopped, is rarely known.
A partner or programme list is a source file. Ranked on collected revenue, it shows exactly which relationships are worth the lunches and which have quietly gone quiet.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What water damage restoration usually push back on
Most of our calls come at night.
The report does not care when the call happened, only that it was recorded. Any call export works as a source file.
Insurance pays, not the homeowner.
Export the amount collected, whoever paid it. The match is on the homeowner's contact detail.
Job values swing wildly.
Which is why revenue rather than job count is the ranking.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most water damage restoration land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions water damage restoration ask
Completed jobs: a customer email or phone, the amount collected, and a date.
Stop guessing which ads pay off.
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