Closed revenue, not pipeline stages
Rank channels by the revenue they closed rather than the opportunities they created.
For Franchise Groups
Which channels produced revenue, unit by unit?
Match closed revenue across every location to the national and local campaigns that produced it, without asking franchisees to install anything.
No card required · Nothing to install · Cancel anytime
The blind spot
What's actually happening
National marketing funds are collected from every unit and defended with impressions. Franchisees want to know what their contribution produced in their territory.
Cycles longer than any attribution window
A contract signed four quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; unmatched revenue is shown, never redistributed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $5,000,000
Attributed to a channel $2,700,000 54% of revenue
Average deal $810
Match rate 76%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 1420 | $1,150,000 | |
| Meta Ads | 864 | $700,000 | |
| Local service ads | 1049 | $850,000 | |
| Direct / Unknown | 2838 | $2,300,000 |
The national fund has to be defensible unit by unit
A franchisee paying two per cent of revenue into a national fund reasonably asks what it produced in their market. Impressions and reach are not an answer, and the absence of one strains the relationship.
Because each location's sales file is matched independently and reported per unit, the national fund can be shown to have produced specific revenue in specific territories — or shown not to have, which is equally worth knowing.
Franchisees will not install tracking, and do not need to
Rolling out call tracking or tag management across two hundred independently owned businesses is an operational problem that rarely finishes.
There is nothing to install. Each unit exports its sales, the franchisor supplies the campaign data, and every location is measurable from the first month — including the ones that joined last week.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What franchise groups usually push back on
Our franchisees use different systems.
Any CSV works. Column layouts differ per unit and each mapping is confirmed once.
We cannot mandate a tracking rollout.
There is nothing to roll out. No scripts, no numbers, no franchisee software changes.
Each unit's data must stay separate.
Workspaces are isolated per location, and the group sees the roll-up.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most franchise groups land on Agency — ten client workspaces, each isolated with its own allowance, plus white-label reports.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions franchise groups ask
Closed sales per location: a customer email or phone, the amount, and a date.
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
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