Closed revenue, not pipeline stages
Rank channels by the revenue they closed rather than the opportunities they created.
For Multi-Location Retail
Which channels produced in-store and online revenue?
Match transactions across every store and the web to the campaigns that produced the customer, without a tag on a single till.
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The blind spot
What's actually happening
Online revenue is measured to the click and store revenue is measured by footfall. The campaigns that drive people into shops are credited with almost nothing.
Cycles longer than any attribution window
A contract signed four quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; unmatched revenue is shown, never redistributed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $7,000,000
Attributed to a channel $3,500,000 50% of revenue
Average deal $356
Match rate 79%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 4120 | $1,470,000 | |
| Meta Ads | 3140 | $1,120,000 | |
| Email marketing | 2551 | $910,000 | |
| Direct / Unknown | 9812 | $3,500,000 |
The online-to-store journey is where the credit disappears
A customer researches online, checks stock, and buys in a shop. The session ends without a transaction, the campaign is judged a failure, and the revenue lands in a store's till attributed to nobody.
If the till captures a loyalty identifier, an email or a phone number, the in-store transaction can be matched to the campaign that produced the customer. In most chains this moves a majority of paid-media value out of Direct / Unknown.
Store by store, the right budget is different
A flagship in a city centre and a suburban store draw from different demand and respond to different channels, and a chain-level average conceals both.
A store column splits the report so local budgets can follow local evidence rather than a national average that describes no individual shop.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What multi-location retail usually push back on
Our tills do not capture contact details.
Loyalty programmes, receipts by email and returns data usually do. Whatever share is captured is what can be matched, and the rest stays honestly unattributed.
We have both online and physical revenue.
Both go in the same sales file, with a channel column, and the report separates them.
Customer data across many stores is a risk.
Data is encrypted, isolated per workspace and deletable in one click, and only a contact detail, an amount and a date are required.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most multi-location retail land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions multi-location retail ask
Transactions: a customer email, phone or loyalty identifier, the amount, and a date.
Stop guessing which ads pay off.
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