Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Garage Doors
Match completed jobs and their revenue to the calls and campaigns that produced them, from a $180 spring to a $4,200 installation.
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The blind spot
Repair calls and full installations arrive through the same phone number at the same cost per call, and are twenty times apart in revenue.
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
A quote given in spring and accepted in summer still credits the campaign behind it.
Only exact matches count automatically; anything weaker is flagged rather than assumed.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 171 | $153,000 | |
| Local service ads | 109 | $94,500 | |
| Meta Ads | 29 | $27,000 | |
| Direct / Unknown | 196 | $175,500 |
A broken spring and a two-door replacement are the same enquiry on a cost-per-call report. One pays for the click ten times over; the other barely covers the van.
Ranking on completed job revenue separates them on the first report, and the channels that produce installation work are usually not the ones that produce the most calls.
A repair customer often replaces the door within a few years, and the campaign that produced them is credited for none of it.
Because the match is on the customer, the later replacement credits the original channel. That reframes repair advertising from a low-margin necessity into an acquisition channel with a measurable return.
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Which the report handles — a short cycle is easier than a long one. What it adds is separating repair revenue from installation revenue.
If it exports completed jobs to CSV, that is enough. Any column layout works.
Nothing is installed. Two exports, one mapping you confirm, and no numbers to buy.
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.
A single business getting started
$49/mo
billed monthly
A business scaling ad spend
$199/mo
billed monthly
One business closing at volume
$499/mo
billed monthly
Reporting on many clients at once
$799/mo
billed monthly
Completed jobs: a customer email or phone, the total, and a date.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
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