Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Gutters & Siding
Which channels produced signed exterior jobs?
Match signed jobs and their value to the calls and campaigns that produced them, including the work that follows a roof.
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The blind spot
What's actually happening
Gutter cleaning and full siding replacement arrive through the same channels and are fifty times apart in value.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $350,000
Attributed to a channel $199,500 57% of revenue
Average deal $2,140
Match rate 76%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 49 | $105,000 | |
| Local service ads | 29 | $63,000 | |
| Meta Ads | 15 | $31,500 | |
| Direct / Unknown | 71 | $150,500 |
Small jobs are how the large ones start
A homeowner who books a gutter clean this autumn is a strong candidate for a full replacement within two years, and no click-based tool connects the two.
Because the match is on the customer, the later job credits the channel that produced them originally — which turns low-value acquisition work into a measurable investment rather than a cost.
Storm and hail seasons need their own comparison
Exterior demand spikes after weather events, and a channel that looks exceptional in a hail month can be unremarkable the rest of the year.
Running specific date ranges separates event-driven revenue from baseline, so budget decisions are not made on a fortnight of unusual demand.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What gutters & siding usually push back on
Our jobs range from tiny to major.
Which is why revenue rather than job count is the ranking, and why later jobs must credit the original channel.
Demand follows the weather.
Run the report on specific date ranges. There is no attribution window, so any period can be compared to the same period last year.
We use a simple job book.
If it exports signed jobs to CSV, that is enough.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions gutters & siding ask
Signed jobs: a customer email or phone, the amount, and a date.
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