Treatment revenue, not enquiries
Rank channels by the revenue they produced, so one high-value case outweighs a page of enquiries.
For Hearing Clinics
Match completed fittings and the revenue they earned to the campaigns and free-test offers that produced the patient.
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The blind spot
Free hearing tests fill the diary. Only some of them become $4,800 fittings, and the reporting counts the tests.
Rank channels by the revenue they produced, so one high-value case outweighs a page of enquiries.
A consultation this quarter and treatment the next still credits the campaign behind it.
Only exact matches count automatically; no diagnosis or clinical data is ever needed.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 33 | $156,000 | |
| Direct mail | 29 | $138,000 | |
| Meta Ads | 11 | $54,000 | |
| Direct / Unknown | 54 | $252,000 |
This is one of the few categories where print and mail genuinely outperform, and it is measured by counting redemptions at best.
A response list from a mail campaign is a source file. Uploaded, mail ranks on fitted revenue against paid search, which is the comparison the budget has always needed and never had.
Hearing loss is accepted slowly. Patients test, decline, and return a year or two later when the problem is undeniable.
Because there is no attribution window, that eventual fitting still credits the campaign that produced the first test — and in this category that is a large share of all revenue.
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Which is why fitted revenue is the measure, and why there is no attribution window on the gap between test and fitting.
Upload the response list as a source file and mail ranks on fitted revenue alongside everything else.
Nothing is installed on your website. Only a contact detail, an amount and a date are needed.
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most hearing clinics land on Growth.
A single business getting started
$49/mo
billed monthly
A business scaling ad spend
$199/mo
billed monthly
One business closing at volume
$499/mo
billed monthly
Reporting on many clients at once
$799/mo
billed monthly
Completed fittings or sales: a patient email or phone, the amount, and a date.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
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