Order value, not RFQs
Rank channels by orders shipped and their value rather than by quote requests received.
For Industrial Manufacturers
Which channels produced orders, not enquiries?
Match shipped orders back to the quote requests, trade shows and campaigns that produced them, across cycles measured in months.
No card required · Nothing to install · Cancel anytime
The blind spot
What's actually happening
Industrial enquiries are cheap to generate and most never become an order. The ones that do are worth six figures, and enquiry counts cannot tell you which channel brings them.
Capital cycles are long
A quote in March ordered in November still traces to the campaign that produced it.
Trade shows included
Upload the show list and events attribute like any other channel instead of vanishing.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $1,800,000
Attributed to a channel $1,062,000 59% of revenue
Average deal $18,000
Match rate 63%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 24 | $396,000 | |
| Trade shows | 19 | $468,000 | |
| Email marketing | 14 | $198,000 | |
| Direct / Unknown | 43 | $738,000 |
The quote-to-order gap is where the money is decided
Industrial marketing is usually measured on quote requests, because that is the number the website can produce. Most quotes never convert, conversion rates differ enormously by channel, and order values differ more.
Matching shipped orders back to the original enquiry ranks channels on the only figure that matters. It is common for a channel producing a quarter of the RFQs to produce most of the order value — and for the cheapest RFQ source to produce almost none.
Trade shows and distributors are not untracked, they are just unjoined
The badge-scan list from a show and the lead list from a distributor are both exports. They only look untrackable because nothing joins them to what shipped.
Upload either as a source file and it becomes a channel like any other. For manufacturers this frequently reorders the picture entirely, because show spend is large, slow to convert and traditionally justified on anecdote.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What industrial manufacturers usually push back on
Our ERP export is not built for this.
It does not need to be. Shipped orders with a customer contact detail, an order value and a date — any layout, confirmed once.
We sell through distributors, so we do not know the end customer.
Then match on the distributor contact and measure which channels produce distributor demand. Where you do have end-customer detail, include it and both views are available.
Most of our business is repeat orders.
Repeat business lands in Direct / Unknown, which is correct — it was not produced by this year's advertising. Its size is itself a useful number.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most industrial manufacturers land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions industrial manufacturers ask
Shipped or invoiced orders: a customer contact email or phone, the order value, and the date.
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
Start free