Booked revenue, not enquiries
Rank channels by freight actually booked rather than by forms filled in.
For Logistics & Freight
Which channels produced shippers who ship?
Match booked freight revenue to the enquiries and campaigns that produced the shipper, across a relationship that builds over months.
No card required · Nothing to install · Cancel anytime
The blind spot
What's actually happening
A shipper enquiry is worth nothing until they tender freight, and worth a great deal once they tender regularly. Lead volume tells you which channel produces enquiries, not which produces shippers.
Ongoing relationships, not one loads
Run over a longer range and every load a shipper tenders traces to the channel that won them.
Nothing to install
No tracking numbers, no script. Two exports from systems you already run.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $1,500,000
Attributed to a channel $855,000 57% of revenue
Average deal $4,100
Match rate 68%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 118 | $465,000 | |
| LinkedIn Ads | 46 | $210,000 | |
| Email marketing | 51 | $180,000 | |
| Direct / Unknown | 149 | $645,000 |
A shipper is worth their whole tender history, not their first load
The value of winning a shipper is every load they tender afterwards. Measuring acquisition on the first booking undervalues whichever channel brings shippers who stay, which in this business is the only kind worth having.
Because matching is on the shipper contact rather than a session, running the report across a year credits the full tender history back to the channel that produced the original enquiry. That comparison usually reorders the channel ranking substantially.
Carrier sales and shipper sales are different funnels
Brokerages spend on both sides and frequently measure them together, which produces a blended number that describes neither.
Splitting the report by side shows which channels produce shippers and which produce carrier capacity. They are rarely the same, and the economics of each are different enough that a blended cost per lead is close to meaningless.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What logistics & freight usually push back on
Our TMS export is enormous.
Only booked loads need to be in it, with a shipper contact detail, the revenue and a date. Aggregate by shipper and month if the load count is large.
Most of our freight comes from existing relationships.
Which is why they land in Direct / Unknown rather than being credited to this month's ads. Its size is a genuinely useful number.
We buy leads from load boards and directories.
Upload their exports as the source file. Matching them against booked freight is the fastest way to see which are worth renewing.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most logistics & freight land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions logistics & freight ask
Booked loads or shipper revenue: a shipper contact email or phone, the revenue, and the date.
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
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