Closed revenue, not enquiries
Rank channels by the deals they closed rather than the enquiries they generated.
For New Home Builders
Which channels produced signed contracts?
Match signed home contracts and their value to the campaigns and events that produced the buyer, a year or more earlier.
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The blind spot
What's actually happening
A home purchase is decided over twelve to eighteen months. No attribution window survives that, so the campaigns that built the pipeline appear to have produced nothing.
Months between enquiry and close
A viewing in one quarter and a signature in the next still credits the right campaign.
Defensible to an owner or investor
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $4,300,000
Attributed to a channel $2,451,000 57% of revenue
Average deal $55,000
Match rate 61%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 17 | $946,000 | |
| Meta Ads | 12 | $688,000 | |
| Portal listings | 15 | $817,000 | |
| Direct / Unknown | 33 | $1,849,000 |
Eighteen months between the first visit and the signature
Buyers register at a show home, join a mailing list, watch a community fill, and sign a year later. Every platform has stopped claiming that click long before the contract exists.
Matching on the buyer removes the window entirely. In this category it routinely moves a seven-figure share of contract value out of Direct / Unknown and onto the campaigns that actually earned it.
Community by community, the answer differs
A channel that fills a starter community can be almost useless for a move-up product two suburbs away, yet builders usually run one blended report across all of them.
A community column splits the ranking, so each release is judged on the channels that actually sell it rather than on a portfolio average that describes nowhere.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What new home builders usually push back on
Our cycle is over a year.
Which is why there is no attribution window. A contract signed this year still credits last year's campaign.
Registrations are not buyers.
Which is why contract value is the measure. Registrations that never sign appear as unmatched leads and cost nothing.
We use several portals and a CRM.
Each export is a source file, and the CRM export of signed contracts is the other side.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most new home builders land on Enterprise — ten seats for the team and the highest monthly record allowance, since a year of closed deals is a lot of rows.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions new home builders ask
Signed contracts: a buyer email or phone, the contract value, and a date.
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