Enrolments and tuition, not enquiries
Rank channels by the tuition they produced rather than the forms they filled.
For Online Education
Which channels produced paid enrolments?
Match paid enrolments, upsells and renewals to the campaigns that produced the learner, past the free trial that hid them.
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The blind spot
What's actually happening
Free trials and lead magnets make top-of-funnel look excellent. Paid enrolment rates differ by an order of magnitude between channels, and platform dashboards cannot see it.
Enquiry to enrolment takes months
Someone who enquired for one intake and started at the next still credits the original campaign.
Defensible to a board or provost
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $800,000
Attributed to a channel $504,000 63% of revenue
Average deal $1,240
Match rate 82%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 187 | $232,000 | |
| Meta Ads | 141 | $168,000 | |
| Affiliates | 86 | $104,000 | |
| Direct / Unknown | 244 | $296,000 |
A free signup is not a customer, and the ratio is not constant
Channels that produce free signups cheaply are frequently the worst at producing paid enrolments. Optimising to signups therefore actively moves budget toward the weakest channels.
Ranking on paid revenue is the correction. In this category the two rankings commonly disagree completely, which is exactly why the exercise is worth running.
Affiliates report their own numbers, which is not a check
Affiliate and partner networks self-report conversions, and those figures rarely reconcile with the revenue in your own system.
Uploading the affiliate lead export as a source file and matching it against your own paid enrolments gives an independent count — usually the first one the business has ever had.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What online education usually push back on
We have a huge free tier.
Which is why paid revenue is the measure. Free signups appear as unmatched leads and cost nothing against your allowance.
Our affiliates report conversions.
Which is precisely what an independent match is for. Upload their lead export and compare it against your own revenue.
Learners are worldwide.
Phone country and currency are set per dataset, so a mixed international file is handled correctly.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most online education land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions online education ask
Paid enrolments: a learner email, the amount, and a date.
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
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