Enrolments and tuition, not enquiries
Rank channels by the tuition they produced rather than the forms they filled.
For Trade & Vocational Schools
Which channels produced enrolled, tuition-paying students?
Match starts and the tuition they generate to the campaigns and events that produced the applicant.
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The blind spot
What's actually happening
Vocational enrolment marketing is judged on applications. Applications are cheap, starts are not, and the gap between the two is where the budget is lost.
Enquiry to enrolment takes months
Someone who enquired for one intake and started at the next still credits the original campaign.
Defensible to a board or provost
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $1,200,000
Attributed to a channel $768,000 64% of revenue
Average deal $3,950
Match rate 70%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 102 | $408,000 | |
| Meta Ads | 58 | $228,000 | |
| Career events | 33 | $132,000 | |
| Direct / Unknown | 109 | $432,000 |
An application is not a start, and only a start is revenue
Application-to-start rates vary enormously between channels. A channel producing applications at half the cost can produce starts at twice the cost, and the reporting most schools use cannot see that at all.
Ranking on tuition from actual starts is the correction, and it usually redirects a meaningful share of the budget within one cycle.
Regulated marketing needs numbers that survive scrutiny
Vocational education is a heavily scrutinised category, and outcome claims are examined. An attribution model that guesses is not something you want in the file.
Only exact matches count automatically. Unmatched tuition stays in Direct / Unknown rather than being distributed across channels, so every figure traces back to two records.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What trade & vocational schools usually push back on
We are measured on applications.
Which is the problem. Applications that never start appear as unmatched leads and cost nothing against your allowance.
Funding and tuition sources are complicated.
Export the tuition figure your finance team recognises; the match does not care where it came from.
Our sector is closely regulated.
Nothing is inferred and nothing is redistributed. Unmatched revenue is shown as unmatched.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice. Most trade & vocational schools land on Growth.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions trade & vocational schools ask
Starts or tuition: a student contact email or phone, the amount, and a date.
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