Enrolments and tuition, not enquiries
Rank channels by the tuition they produced rather than the forms they filled.
For Tutoring Centres
Which channels produced paying students?
Match enrolled students and the tuition they pay across terms to the campaigns that produced the parent.
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The blind spot
What's actually happening
Tutoring is bought term by term. A single enrolment fee makes every channel look marginal, when the actual outcome is a year of weekly sessions.
Enquiry to enrolment takes months
Someone who enquired for one intake and started at the next still credits the original campaign.
Defensible to a board or provost
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $350,000
Attributed to a channel $203,000 58% of revenue
Average deal $1,730
Match rate 77%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 64 | $112,000 | |
| Meta Ads | 35 | $59,500 | |
| Local partnerships | 18 | $31,500 | |
| Direct / Unknown | 84 | $147,000 |
Term after term is where the value is
A student who enrols for one term at $600 and stays for five is worth $3,000, and a sibling frequently follows. Judged on the first payment, every channel looks barely viable.
Because the match is on the parent, every later term credits the channel that produced them — and the channels producing families who stay are rarely the ones producing the cheapest enquiries.
Seasonality makes month-on-month comparisons meaningless
Enrolment spikes before exams and collapses in summer. Comparing consecutive months tells you about the calendar, not about the marketing.
With no attribution window, the same term can be compared against the same term last year, which is the only comparison that isolates what changed in the marketing.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What tutoring centres usually push back on
Our fees are small and recurring.
Which is why later terms must credit the original channel — that is where the difference between channels shows.
Most parents find us locally.
Which the Direct / Unknown bucket is honest about. The report measures the part you pay for.
Children's data is involved.
None of it is needed. A parent contact detail, an amount and a date, nothing else.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions tutoring centres ask
Enrolments or tuition payments: a parent email or phone, the amount, and a date.
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