Contract value, not MQLs
Rank channels by the revenue they closed so one large account outweighs a page of leads.
For Promotional Products & Merchandise
Which channels produced paid orders?
Match paid orders and the reorders that follow to the campaigns that produced the account.
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The blind spot
What's actually happening
A first order is small and a corporate account reorders every quarter for years. Attribution that stops at the first invoice values none of that.
Sales cycles longer than any window
A deal that closes two quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $450,000
Attributed to a channel $247,500 55% of revenue
Average deal $520
Match rate 81%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 241 | $126,000 | |
| Email marketing | 122 | $63,000 | |
| Outbound & referral | 112 | $58,500 | |
| Direct / Unknown | 388 | $202,500 |
Reorders are the entire business model
A company that orders branded goods once will order for events, onboarding and campaigns for years. The first order is a sample of what the account is worth.
Because the match is on the account, every reorder credits the channel that produced it — and in this category that routinely multiplies the apparent value of a channel by five or more.
Seasonality is severe and predictable
Order volume concentrates around conference seasons and year-end gifting, and a channel that looks strong in November can be irrelevant in February.
Running the same period against the same period a year earlier — which is possible because there is no attribution window — separates a channel's real performance from the calendar's.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What promotional products & merchandise usually push back on
Our first orders are small.
Which is why reorders must credit the original channel. That is where the value of an account actually is.
Most orders come by email or phone.
Any enquiry list works as a source file. The match is on the contact detail, not the medium.
Our customers are companies.
Matching works on a business contact's email or phone; company name can be carried as a column.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions promotional products & merchandise ask
Paid orders: a customer email or phone, the amount, and a date.
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