Contract value, not MQLs
Rank channels by the revenue they closed so one large account outweighs a page of leads.
For Commercial Printing & Signage
Which channels produced paid print and signage jobs?
Match completed jobs and the repeat work that follows to the campaigns and quotes that produced the account.
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The blind spot
What's actually happening
Print is quoted constantly and won occasionally. Quote volume is a workload metric that has been mistaken for a marketing one.
Sales cycles longer than any window
A deal that closes two quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $500,000
Attributed to a channel $265,000 53% of revenue
Average deal $596
Match rate 78%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 214 | $130,000 | |
| Email marketing | 91 | $55,000 | |
| Outbound & referral | 132 | $80,000 | |
| Direct / Unknown | 388 | $235,000 |
Quoting is not winning, and the ratio varies by channel
A print shop quotes far more than it wins, and estimators are the constrained resource. A channel producing twice the quotes at half the win rate is actively expensive.
Ranking on completed job revenue rather than quote requests shows which channels are worth an estimator's afternoon and which are consuming it.
Signage accounts renew on a cycle nobody tracks
A business that buys signage will rebrand, expand and replace. Vehicle graphics, wayfinding and event work recur on multi-year cycles.
Because the match is on the account, those later jobs credit the channel that produced the first one, which is how a low first order turns out to have been a good acquisition.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What commercial printing & signage usually push back on
We quote far more than we win.
Which is why completed jobs are the measure. Quotes that go nowhere appear as unmatched leads and cost nothing.
Our jobs vary from business cards to building wraps.
Which is why revenue rather than job count is the ranking.
Our estimating system is not a CRM.
If it exports completed jobs to CSV, that is enough.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions commercial printing & signage ask
Completed jobs: a customer email or phone, the amount, and a date.
Stop guessing which ads pay off.
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