Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Septic & Well Services
Which channels produced paid septic and well work?
Match completed jobs and their revenue to the calls and campaigns that produced them, from a routine pump-out to a full system replacement.
No card required · Nothing to install · Cancel anytime
The blind spot
What's actually happening
A $340 pump-out and a $28,000 system replacement come through the same phone line, and the reporting counts them identically.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $300,000
Attributed to a channel $183,000 61% of revenue
Average deal $1,110
Match rate 79%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 79 | $87,000 | |
| Local service ads | 55 | $60,000 | |
| Referral partners | 33 | $36,000 | |
| Direct / Unknown | 107 | $117,000 |
Routine service is the pipeline for replacement work
Households on a pumping schedule eventually need repairs, and eventually a replacement. That progression takes years and no marketing tool connects any of it.
Matching on the customer means a replacement five years later still credits the channel that produced the first service call, which is the only way routine work can be valued correctly.
Inspectors, realtors and builders are channels
A large share of this work arrives through property inspections, real estate transactions and builder relationships, all of which are treated as beyond measurement.
A referral or partner list is a source file. Ranked on completed job revenue, it shows which relationships actually produce and which have gone quiet.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What septic & well services usually push back on
Most of our work is emergency or routine.
Both are handled the same way — what changes is that revenue, not call count, decides the ranking.
Much of it comes through inspectors and realtors.
Upload that referral list as a source file and it ranks alongside paid channels.
We're a small rural operation.
Two exports and a mapping you confirm once. Nothing is installed and no numbers are bought.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions septic & well services ask
Completed jobs: a customer email or phone, the total, and a date.
Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.
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