Revenue, not calls
Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.
For Tree Service
Which channels produced paid tree work?
Match completed jobs and their revenue to the calls and campaigns that produced them, from a $250 trim to a $9,000 removal.
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The blind spot
What's actually happening
Storm work and routine trimming arrive through the same channels at the same cost per call and are nothing alike in revenue.
Quotes that close weeks later
A quote given in spring and accepted in summer still credits the campaign behind it.
Defensible before you raise a budget
Only exact matches count automatically; anything weaker is flagged rather than assumed.
The number you can take into a budget meeting
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
FY2026
Total revenue $250,000
Attributed to a channel $152,500 61% of revenue
Average deal $1,170
Match rate 81%
| Channel | Sales | Revenue | Share |
|---|---|---|---|
| Google Ads | 71 | $82,500 | |
| Local service ads | 47 | $55,000 | |
| Meta Ads | 13 | $15,000 | |
| Direct / Unknown | 84 | $97,500 |
Storm weeks distort every average you have
A single storm can produce more revenue than a quiet quarter, and it lands in whichever channel happened to be running. Blended averages across a year describe none of it.
Running the report on specific date ranges separates storm response from baseline demand, so the channels that produce steady work are not judged by a week of weather.
A large removal pays for a season of clicks
Job values in this trade span a factor of thirty. Cost-per-call reporting treats a hedge trim and a crane removal as the same outcome.
Ranking on completed job revenue identifies the channels producing the large jobs, which is the entire economics of the business.
What changes when you can prove it
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
What tree service usually push back on
Our work depends on the weather.
Which is why date ranges matter. Run a storm week separately from a normal month and compare the two honestly.
Jobs range from $200 to $10,000.
Which is why revenue rather than job count is the ranking.
We book everything by phone.
Any call export works as a source file, and if you have none, an enquiry list does.
Pricing
Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Growth
Most popularA business scaling ad spend
$199/mo
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Enterprise
One business closing at volume
$499/mo
billed monthly
- 1 workspace · 10 seats
- 25,000 sales records / month (+$49 per 10,000)
- 24-month history
- Campaign drill-down and period comparison
- Your logo on every report
- Roles, permissions and guided onboarding
Agency
Reporting on many clients at once
$799/mo
billed monthly
- 10 client workspaces (+$25/mo each)
- 10 seats
- 10,000 sales records / month per workspace
- 24-month history
- White-label reports — our mark removed entirely
- Roles, permissions and guided onboarding
Questions tree service ask
Completed jobs: a customer email or phone, the total, and a date.
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