For Landscaping & Lawn Care

Which channels produced booked, paid work?

Match completed jobs and recurring maintenance contracts to the campaigns that produced the customer.

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The blind spot

What's actually happening

One-off design-build jobs and weekly maintenance contracts are the same lead in the reporting and completely different businesses in the accounts.

Revenue, not calls

Rank channels by the jobs they actually closed, so one large job outweighs twenty enquiries.

Quotes that close weeks later

A quote given in spring and accepted in summer still credits the campaign behind it.

Defensible before you raise a budget

Only exact matches count automatically; anything weaker is flagged rather than assumed.

The number you can take into a budget meeting

Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.

FY2026
Total revenue $400,000
Attributed to a channel $220,000 55% of revenue
Average deal $780
Match rate 78%
ChannelSalesRevenueShare
Google Ads148$116,000
Local service ads94$72,000
Meta Ads41$32,000
Direct / Unknown229$180,000

A maintenance contract is worth years, not one invoice

A customer on a $160 monthly plan for four years is worth almost $8,000. Attributed on the first invoice, the channel that won them looks barely break-even.

Matching on the customer means every later invoice credits the original channel, and maintenance acquisition stops being the thing nobody can justify spending on.

Seasonality punishes the wrong comparison

Spring and autumn are not comparable, and neither is this April against last October, yet those are the comparisons most reporting defaults to.

Because there is no attribution window, the same season can be run against the same season a year earlier, which isolates what the marketing did rather than what the weather did.

What changes when you can prove it

You stop defending the budget and start growing it

"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.

You can cut the wrong channel without a fight

Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.

Your reporting survives the finance review

Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.

You answer in an afternoon, not a quarter

Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.

What landscaping & lawn care usually push back on

Our work is seasonal.

Compare the same season year on year — there is no attribution window and nothing had to be installed at the time.

Most of our jobs are small.

Which is why recurring revenue must credit the original channel. That is where the value of a maintenance customer actually shows.

We use a field service app.

If it exports jobs or invoices to CSV, that is enough.

Pricing

Flat monthly pricing with no per-call, per-minute or per-form fees. The number here is the number on the invoice.

Starter

A single business getting started

$49/mo

billed monthly

  • 1 workspace · 1 seat
  • 500 sales records / month
  • 6-month saved history
  • Phone + email matching with confidence tiers
  • Assisted column mapping
  • Your logo on every report
  • CSV export

Enterprise

One business closing at volume

$499/mo

billed monthly

  • 1 workspace · 10 seats
  • 25,000 sales records / month (+$49 per 10,000)
  • 24-month history
  • Campaign drill-down and period comparison
  • Your logo on every report
  • Roles, permissions and guided onboarding

Agency

Reporting on many clients at once

$799/mo

billed monthly

  • 10 client workspaces (+$25/mo each)
  • 10 seats
  • 10,000 sales records / month per workspace
  • 24-month history
  • White-label reports — our mark removed entirely
  • Roles, permissions and guided onboarding

Questions landscaping & lawn care ask

Completed jobs or invoices: a customer email or phone, the amount, and a date.

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