Contract value, not MQLs
Rank channels by the revenue they closed so one large account outweighs a page of leads.
For Commercial Cleaning
Which channels produced signed cleaning contracts?
Match signed contracts and the monthly revenue they bill to the campaigns and outbound that produced the account.
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Commercial Cleaning workspace FY2026
Contracted billing traced to a channel
$513,000 57% of $900,000 paid
- Google Ads $243,000 · 27%
- LinkedIn Ads $99,000 · 11%
- Outbound & referral $171,000 · 19%
- Direct / Unknown $387,000 · 43%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$5,900
Matched · high confidence
The blind spot
What's actually happening
A cleaning contract bills every month for years. Judged on a single first invoice, no acquisition channel looks worth funding.
What you get
Built for Commercial Cleaning.
Sales cycles longer than any window
A deal that closes two quarters after the click still credits that campaign.
Defensible in a board pack
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$900,000paid contracted billing
Attributed to a channel$513,00057% of revenue
Average deal$5,900per paid sale
Match rate74%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 41 | $243,000 | 27% | |
| LinkedIn Ads | 17 | $99,000 | 11% | |
| Outbound & referral | 29 | $171,000 | 19% | |
| Direct / Unknown | 66 | $387,000 | 43% |
01
Monthly billing is the unit, not the first invoice
A $2,400-a-month contract held for three years is worth $86,000. A channel judged on the first month appears to cost more than it earns and gets cut before it has been understood.
Because the match is on the account, every month of billing credits the channel that won it, which is the only ranking that reflects the economics of a recurring service business.
02
Losing an account is a marketing fact, not just an operations one
Contracts churn, and channels differ in the quality of the accounts they produce. Some produce price-driven clients who leave within a year; others produce buildings that stay for five.
With contract end dates in the export, average contract life can be read by channel — which usually matters more to the marketing budget than acquisition cost does.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Commercial Cleaning.
They say
Our contracts are small and monthly.
We say
Which is why later billing must credit the original channel — that is where the value of an account actually shows.
They say
Much of our growth is outbound.
We say
Upload the outbound call or email list as a source file and it ranks against paid channels.
They say
We sell to facility managers, not consumers.
We say
Matching works on a business contact's email or phone; company name can be carried as a column.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most janitorial and commercial cleaning contractors land on Starter — one workspace, one seat, and everything that makes the number defensible from the first plan.
Starter
A single business getting started
$49/mo
billed monthly
- 1 workspace · 1 seat
- 500 sales records / month
- 6-month saved history
- Phone + email matching with confidence tiers
- Assisted column mapping
- Your logo on every report
- CSV export
Questions
Questions we get about Commercial Cleaning.
Anything else? Talk to us — a person answers, usually the same day.
Signed contracts or billing: an account contact email or phone, the amount, and a date.
Yes — later billing credits the channel that won the account.
Yes, if your export carries an end date.
Yes — the call or email list is a source file.
Yes, with a location column, on Growth and above.
Encrypted, isolated per workspace, deletable, DPA available.
Yes. Nothing had to be installed at the time.
Contract or billing rows analysed in a calendar month. Lead rows do not count.
Nearby
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Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.